Brand Tone

Empathetic & Relatable, Practical & Solution-Oriented, Trustworthy & Transparent, Empowering & Inclusive, Luxurious yet Accessible

Brand Values

• •Efficiency & Convenience
• •Simplicity
• •High Performance & Quality
• •Clean & Ethical
• •Inclusivity
• •Made in the USA
• •Customer Empowerment
• •Sustainability

Best Practices

• •Always Lead with "Time-Saving" and "Simplicity": This is the core promise. Every piece of copy should, where relevant, reinforce how the product simplifies routines and saves time without compromising on quality or luxury.
• •Emphasize "Clean and Conscious": Consistently highlight key values like cruelty-free, vegan-friendly, paraben-free, sulfate-free, dermatologist-tested, and Made in the USA. This builds trust and appeals to ethically-minded consumers.
• •Use Empathetic and Relatable Language: Acknowledge the challenges of a busy lifestyle. Use words like "we understand," "effortless," "simple," "easy," and focus on the feeling of empowerment and confidence the products provide.
• •Maintain an Inclusive Voice: Reiterate that the products are for everyone. Avoid jargon or exclusionary language. Celebrate diverse beauty.
• •Show, Don't Just Tell (with a touch of luxury): While emphasizing simplicity, don't forget the "luxurious" and "high-performing" aspects. Use descriptive language that evokes quality and effectiveness, but keep it concise and benefit-driven. Customer testimonials and before/afters (if applicable and authentic) can be powerful.

Social Perception

Positive, Problem Solver, Trustworthy

Copy Examples

• •Headline: Simplify Your Glow. Achieve More with Less. Body: Tired of multi-step routines that take up your precious time? Split Second Beauty offers luxurious, high-performing skincare that streamlines your self-care. Get ready in a split second and feel your best, effortlessly. #TimeSavingBeauty #CleanSkincare
• •Headline: For Every Face, Every Lifestyle. Body: We believe powerful skincare should be for everyone. Our clean, cruelty-free formulas are made in the USA, dermatologist-tested, and designed for all ages, races, and genders. Embrace your unique beauty, simply. #InclusiveBeauty #SplitSecondConfidence
• •Headline: The Busy Woman's Secret Weapon for Radiant Skin. Body: Founded by a working mom, we get it. That's why our 3-in-1 Intensive Cleanser cleanses, detoxifies, and exfoliates in one easy step. Spend less time on your routine, more time on what matters. #EffortlessSkincare #MomApproved
• •Headline: Clean Ingredients. Powerful Results. Zero Guesswork. Body: Experience the luxury of high-performing skincare without the complicated steps or harsh chemicals. Our vegan, paraben-free, and sulfate-free products deliver the results you want, the simplicity you need. #CleanBeautyRevolution #SimpleYetEffective
• •Headline: Ready in a Split Second? Yes, You Are. Body: Stop choosing between an effective skincare routine and a busy schedule. With Split Second Beauty, you get both. Our innovative products are packed with goodness, so you can face the day confidently and quickly. #QuickSkincare #LuxuryMadeSimple