Brand Tone

Energetic & Encouraging, Friendly & Approachable, Informative & Transparent, Innovative & Modern, Wholesome & Trustworthy

Brand Values

• •Quality Ingredients
• •Convenience & Portability
• •Health & Nutrition
• •Innovation
• •Community & Caring
• •Empowering Activity

Best Practices

• •Always Emphasize "Real" and "Simple": Consistently highlight the use of real food, minimal, and recognizable ingredients. Avoid overly technical jargon.
• •Maintain an Energetic and Positive Voice: Use active language and an upbeat tone that reflects the energy the product provides. Focus on solutions and positive outcomes (e.g., "conquer your day," "fuel your fun").
• •Show, Don't Just Tell, Convenience: Visually and textually integrate the product into various on-the-go scenarios and active lifestyles. Use phrases like "anytime, anywhere," "pocket-sized power."
• •Connect with Nostalgia, Elevate with Health: Acknowledge the beloved nature of PB&J while clearly communicating the healthier, upgraded aspects of Split Nutrition (e.g., "the taste you love, the ingredients you trust").
• •Be Authentic and Relatable: Share user stories, behind-the-scenes glimpses (if appropriate), and engage with the community in a friendly, approachable manner. Reinforce the "caring" and "collaborative" values mentioned on their site.

Social Perception

Positive: Customers value the convenience of the packaging, especially for travel, workouts, and kids' snacks. The taste and quality of ingredients are frequently praised. Seen as a healthier, more natural version of traditional PB&J appealing to health-conscious consumers. The dual-pouch design is lauded as a smart solution for on-the-go snacking. Trusted: The association with a nutritionist and the clear messaging about ingredient quality build trust.

Copy Examples

• •Real Food. Real Energy. Real Simple. Split Nutrition delivers the perfect balance of creamy nut butter and vibrant fruit spread in one clever pack. Fuel your adventures, conquer your workday, or give your kids a snack you can feel good about. Just real ingredients, ready when you are. #SplitNutrition #OnTheGoSnack #RealFoodEnergy
• •Your PB&J Grew Up. (And Got Healthier!) Remember the joy of PB&J? We do. That’s why we reinvented it. Split Nutrition packs pair delicious nut butters with real fruit spreads, no artificial anything. It's the nostalgic taste you crave, with the wholesome goodness your body needs. #BetterForYou #HealthySnacks #SplitDecisionMadeEasy
• •Adventure-Ready Snacking. Hike, bike, work, or play – Split Nutrition is your perfect pocket-sized partner. Packed with natural energy from quality fats and simple carbs, it’s the no-mess, no-fuss fuel to keep you going strong, wherever life takes you. #FuelYourLife #SplitToGo #ConvenientNutrition
• •Minimal Ingredients. Maximum Flavor. We believe simple is better. That’s why Split Nutrition uses only a handful of non-GMO ingredients you can actually pronounce. Just pure nut butter and real fruit, perfectly portioned for a delicious and energizing snack. Taste the difference real makes. #CleanEating #SimplyDelicious #SplitNutrition
• •Fuel Their Fun, Naturally! Lunchboxes? After-school? Road trips? Split Nutrition is the kid-friendly, parent-approved snack that makes everyone smile. Tasty, nutritious, and easy for little hands to enjoy. Give them the good stuff, on the go! #KidsSnacks #HealthyKids #SplitForFamilies