Brand Tone

Technical, Passionate, and Professional.

Brand Values

• •Quality & Craftsmanship
• •Customization & Performance
• •Ergonomics & Comfort
• •Community & Expertise

Best Practices

• •Prioritize Clarity and Precision: Your audience is knowledgeable. Use correct technical terms and provide detailed specifications. Avoid vague marketing jargon.
• •Show, Don't Just Tell: Use high-quality photography and videos of the products in use. Let the craftsmanship and design speak for themselves, using copy to highlight specific features and benefits.
• •Speak as an Enthusiast, to Enthusiasts: Share your passion. Talk about the "feel" of a switch or the satisfaction of a completed build. This builds authenticity and connects with the core values of your community.
• •Focus on the "Why" Behind the "What": Don't just list features like "split layout" or "QMK support." Explain the benefit: "Reduce wrist strain with a natural hand position" or "Achieve complete control with fully programmable layers."
• •Maintain a Clean and Professional Aesthetic: Ensure that all your communications—from the website to social media posts to emails—reflect the same clean, modern, and professional visual identity. This reinforces the perception of quality and reliability.

Social Perception

Split-Keys is perceived as a specialized supplier for a sophisticated, hobbyist audience. Customers are seen as "in the know"—they understand the technical details and are willing to invest in premium, customizable hardware. The brand is viewed as a credible and authentic player within the ergonomic mechanical keyboard niche. The products are seen as tools for performance and comfort by a dedicated user base that values both aesthetics and functionality.

Copy Examples

• •The new Corne V4. Engineered for Ergonomics. Experience typing without compromise. The Corne V4 features a 40% split layout with full QMK and VIAL support for ultimate customizability. Hotswap sockets and a sleek, low-profile case make it the definitive platform for your next build. Build yours now.
• •Why Go Split? A Deep Dive into Ergonomics. Traditional keyboards force your wrists into an unnatural angle. A split keyboard allows your hands to rest at a natural shoulder-width position, reducing strain and increasing comfort over long sessions. It's not just a keyboard; it's a better way to work and play.
• •Built by You. An incredible build from @[user], featuring our SK-75 board with custom keycaps. We're consistently inspired by the community's passion and precision. Show us your setup with #SplitKeysBuilds for a chance to be featured.
• •The Foundation of Your Build: Hotswap PCBs. No soldering required. Our hotswap-ready PCBs give you the freedom to experiment. Test different switches, find your perfect tactile feel, and create a typing experience that is uniquely yours. Precision-engineered for a perfect fit and lasting performance.
• •Your Endgame Keyboard Starts Here. Stop adapting to your keyboard. Build one that adapts to you. At Split-Keys, we provide the components for a superior ergonomic and performance-oriented typing experience. Worldwide shipping available.