Brand Tone

Passionate, Artistic, Approachable, Quality-Conscious, Innovative, and Friendly

Brand Values

• •Veganism & Inclusivity
• •Quality & Craftsmanship
• •Taste & Deliciousness
• •Natural Ingredients
• •Community & Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., passionate, artistic, friendly, informative), preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Always Emphasize "100% Vegan" and Quality Cues: Consistently weave in the vegan nature of the products and highlight the high-quality, natural ingredients used (e.g., "house-made vegan butter," "no artificial colors," "King Arthur Flour").
• •Use Vivid and Sensory Language: Describe the textures, tastes, and visual appeal of the pastries to evoke desire (e.g., "flaky layers," "vibrant glaze," "buttery goodness," "decadent").
• •Showcase Passion and Craftsmanship: Let the enthusiasm for baking and the dedication to the craft shine through in the copy. Share the "why" behind the brand, like the story of transitioning to fully vegan.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the visual branding on social media and the website. High-quality, artistic photos of the pastries should be paired with copy that reflects the same level of care and creativity.

Social Perception

Highly Regarded for Taste and Quality, Innovative Vegan Leader, Artisanal and Gourmet, A Bit Pricey, But Worth It for Many, Friendly and Welcoming, Unique Experience.

Copy Examples

• •Instagram Post (Image: Close-up of a flaky, golden vegan croissant): "Behold the layers! ✨ Our 100% vegan croissant: all the buttery, flaky goodness you crave, crafted with passion and the finest plant-based ingredients. Taste the magic that has San Diego buzzing. #SplitBakehouse #VeganCroissant #ArtisanBakery #SanDiegoVegan #PlantBasedPerfection"
• •Facebook Ad (Image: Colorful array of different pastries): "Art you can eat. At Split Bakehouse, every vibrant danish, decadent cookie, and perfectly swirled cruffin is a masterpiece of vegan baking. We use real fruit for real color and make our own vegan butter for unreal flavor. Discover your new obsession. Order online for pickup! [Link to website] #VeganBakery #HandcraftedGoodness #LaMesaEats #SupportSmallBusiness #TasteTheDifference"
• •Website Homepage Banner Text: "Experience Vegan Baking, Elevated. Split Bakehouse crafts exquisite, 100% plant-based pastries that delight every palate. From our renowned croissants to seasonal specialties, discover the art of compassionate indulgence. Quality ingredients, unforgettable taste. #SimplyVeganSimplyDelicious"
• •Email Newsletter Snippet (Subject: Freshly Baked Joy, Just For You!): "Hello [Customer Name], ever wonder what goes into our fan-favorite [Specific Pastry, e.g., Raspberry Pop Tart]? It starts with premium King Arthur Flour, our homemade vegan butter, and real raspberries for that vibrant pink glaze – no artificial anything, ever! We believe in flavor that’s as honest as it is delicious. Treat yourself this week! [Link to Order]"
• •Promotional Flyer/Local Ad Text: "Redefining Vegan Treats in San Diego. Split Bakehouse offers an award-winning lineup of 100% vegan pastries, from flaky croissants to stunning seasonal creations. We're passionate about quality, flavor, and proving that plant-based can be extraordinary. Visit our La Mesa bakery window or order online! [Website] [Instagram Handle] #SplitBakehouse #VeganDelights #AwardWinningBakery"