Brand Tone

Elegant & Sophisticated, Vibrant & Artistic, Inspirational & Passionate, Modern & Trendy, Helpful & Customer-Focused

Brand Values

• •Quality
• •Exclusivity & Originality
• •Customer Satisfaction
• •Passion for Art & Design
• •Transformation & Personalization

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., "elegant," "vibrant," "passionate," "modern," "sophisticated"), a "words we use/don't use" list, and examples of on-brand copy for different channels. This ensures anyone writing for Splendfy has a clear reference.
• •Prioritize "Benefit to Customer" with an Artistic Flair: Instead of just listing features (e.g., "tempered glass"), focus on how the product enhances the customer's life ("Transform your space with art that endures and captivates..."). Frame benefits using evocative, art-centric language.
• •Maintain Enthusiasm and Passion: Let the genuine love for art and design shine through in descriptions. Use adjectives that convey excitement and appreciation for the aesthetics and craftsmanship (e.g., "breathtaking," "stunning," "masterpiece," "iconic").
• •Be Consistently Elegant and Professional: Even in more casual platforms like TikTok, maintain a level of sophistication in language and visual presentation. Avoid slang or overly casual phrasing that might dilute the premium feel of the brand. Ensure grammar and spelling are impeccable.
• •Engage with an Educational and Inspirational Approach: When providing tips or information (like on the blog or TikTok), do so in a way that empowers the customer to make confident design choices, reinforcing Splendfy's position as a knowledgeable and inspiring art provider. Use language that inspires creativity and visual aspiration.

Social Perception

Highly Positive Customer Experiences, Trusted Seller, Provider of Unique & Statement Pieces, Responsive & Reliable, Emerging Authority in Glass Wall Art

Copy Examples

• •Headline: Elevate Your Every Day. Discover Glass Art That Speaks to You. Body: Transform your home into a gallery of personal expression. At Splendfy, we craft exquisite glass wall art with vibrant, lasting colors and exclusive designs. Find the piece that doesn’t just decorate your wall, but defines your space with sophistication and modern flair. Shop now and bring timeless elegance home.
• •Social Media Post (Image of a stunning nature print): Escape into artistry. Our latest glass print captures the serene beauty of [Specific Scene], rendered in breathtakingly vivid detail. Let the tranquility of nature inspire your sanctuary. #Splendfy #GlassWallArt #NatureInspiredDecor #HomeSanctuary #ModernElegance
• •Product Description Snippet (for an abstract piece): Ignite your imagination with "Chromatic Dreams." This dynamic abstract glass art print pulsates with vibrant energy and sophisticated patterns, designed to be the captivating centerpiece of any modern interior. Each glance reveals a new layer of artistry, inviting conversation and contemplation.
• •Email Subject: ✨ Unleash Your Walls' Potential: Exclusive Art Inside Body: Why settle for ordinary? Splendfy offers a curated collection of premium glass wall art, designed to infuse your space with personality and unparalleled style. From bold abstracts to iconic automotive tributes, discover art that resonates and transforms. Enjoy 15% off your first journey into exceptional decor.
• •Promotional Copy: More Than Decor, It's a Statement. Splendfy’s exclusive glass prints offer a fusion of high-quality craftsmanship and breathtaking artistry. Durable, vibrant, and effortlessly chic – redefine your space with art that endures. Explore our collections today and find your perfect reflection of style.