Brand Tone

Aspirational & Elegant, Passionate & Creative, Customer-Centric & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Transformation & Self-Expression
• •Accessibility
• •Passion & Creativity

Best Practices

• •Lead with Transformation, Not Just the Product: Instead of saying 'Buy our glass art,' focus your copy on what the customer will experience: 'Transform your living room into a sophisticated retreat.' The benefit is the transformation of their space and mood.
• •Use Elegant & Evocative Language: Consistently use words like 'sophisticated,' 'elegant,' 'vibrant,' 'stunning,' 'masterpiece,' and 'curated' in your descriptions and posts to reinforce the premium quality of the brand.
• •Balance Aspiration with Accessibility: Pair luxurious language with clear offers like 'Free Shipping' or 'Limited-Time Sale' to make the aspirational feel attainable. This matches the social perception of being a premium yet affordable brand.
• •Incorporate the Founder's Story: Periodically share the brand's origin story—'born from a passion for art and design'—in 'About Us' sections, emails, and social posts. This humanizes the brand and reinforces the value of creativity and expertise.
• •Let Customers Tell the Story: Leverage your excellent reviews. Regularly feature customer photos and testimonials in your marketing. This provides powerful social proof and aligns perfectly with the brand's customer-centric and trustworthy tone. Captions could say, 'See how Maria transformed her workspace with our art.'

Social Perception

Highly Positive, Trustworthy & Personal, Premium but Attainable

Copy Examples

• •Beyond Decor. Art That Transforms. Experience the unparalleled depth and vibrant color of our signature glass wall art. Your space, reimagined.
• •Let your walls do the talking. 🗣️✨ Introducing the 'Chroma' Collection—where bold color meets fluid motion. Each piece is designed to be more than just art; it's a mood, a statement, and the new focal point of your room. Which one speaks to you? #SplendFy #GlassArt #AbstractArt #InteriorDesign #WallDecor
• •Headline: Stop Staring at Blank Walls. Body: Your home is your sanctuary. It deserves more than generic decor. At SplendFy, we craft high-quality glass and canvas art that brings your personality to life. With vivid, lasting color and stunning modern designs, the perfect piece is waiting. Shop now for up to 50% off + Free Shipping!
• •Subject: ✨ A Gallery-Worthy Look for Your Home (At a Price You'll Love)
• •Capture the serene beauty of the outdoors and bring it inside. This piece, printed on our signature scratch-resistant tempered glass, showcases the tranquil majesty of a forest morning. The high-definition printing captures every intricate detail, creating a window to a world of peace and calm. It’s not just a picture; it’s a daily escape.