Brand Tone

Creative & Expressive, Community-Oriented & Inclusive, Enthusiastic & Passionate, Authentic & Relatable, Slightly Edgy & Cool (but approachable)

Brand Values

• •Self-Expression & Individuality
• •Quality & Durability
• •Creativity & Artistry
• •Community Focus
• •Customer Satisfaction

Best Practices

• •Speak the Language of Skaters (Authentically): Use terminology and slang that resonates with the skateboarding community, but avoid forcing it or sounding inauthentic. Keep it natural and reflective of genuine passion.
• •Prioritize Visual Storytelling with Words: Since the product is visual, let the copy complement the imagery. Use descriptive and evocative language that helps customers imagine their designs on their boards. \"Vibrant,\" \"crisp,\" \"bold,\" \"sharp\" are good starting points.
• •Emphasize \"You\" and \"Your\": Focus the copy on the customer, their creativity, their style, and their experience. This reinforces the value of personalization and self-expression.
• •Showcase Community & Collaboration: Regularly feature user-generated content in your copy, tag users, and celebrate their creativity. Highlight artist collaborations and the stories behind them. This builds social proof and reinforces the community value.
• •Maintain Enthusiasm and Positivity: Let the passion for skateboarding and art shine through in the copy. Use an upbeat, encouraging, and supportive tone, especially when interacting with customers or showcasing their work.

Social Perception

Positive, Reliable for Customization, Engaged with Skate Culture, Innovative, Good Customer Service

Copy Examples

• •Your board. Your art. Your statement. 🤘 @[UserTag] just redefined 'sick setup' with this custom piece! What masterpiece are you riding? Show us! #SplattergoatCustoms #GriptapeArt #SkateYourStyle #CustomSkateboard
• •FRESH INK ALERT! 🎨 We've teamed up with the legendary [Artist Name] for a series that'll blow your grip game wide open. Limited run – snag 'em before they're history! #ArtistSeries #Splattergoat #SkateArt #LimitedEdition
• •Unleash Your Inner Artist 🖌️💥 Get 15% Off Your Custom Griptape! Email Body Snippet: Stop blending in. Start standing out. Your deck is a blank canvas, and Splattergoat gives you the power to make it a masterpiece. Upload any image, design, or wild idea and we'll print it on our pro-grade, ultra-durable griptape...
• •Tired of the same old griptape? So were we. That's why Splattergoat Customs lets YOU design it. Insane print quality, built to last, and as unique as your kickflip. Upload your art & roll with it. 👉 [Link to Website]
• •Don't just skate it, OWN it. Our custom griptape isn't just about looking good (though it totally does). It's about supreme quality, insane durability, and a print that screams YOU. From pixel to park, we make sure your vision sticks. Create yours now!