Brand Tone

Enthusiastic, Passionate, Practical, Solution-Oriented, Friendly, Approachable, Creative, Whimsical, Confident, Informative, Community-Focused

Brand Values

• •Quality & Durability
• •Practicality & Usefulness
• •Eco-Friendliness & Safety
• •Creativity & Design
• •Joy & Fun
• •Community & Local Support
• •Transparency

Best Practices

• •Lead with "Practical Whimsy": Always balance the fun, vibrant, and creative aspects of the designs with the practical, problem-solving benefits of the fabric (wipeable, durable, eco-friendly).
• •Emphasize the "Not Your Grandma's Oilcloth" Difference: Consistently highlight the modern improvements: softer feel, better drape, machine washability, and certified safety (OEKO-TEX, food-safe, biodegradable).
• •Tell the Founder's Story & Values: Weave in elements of Tracy Krauter's journey – mom-preneur, problem-solver, designer, commitment to local and eco-conscious practices. This builds authenticity and connection.
• •Use Enthusiastic and Relatable Language: Employ positive, upbeat words. Speak directly to the customer's everyday life, acknowledging messes and the desire for both beauty and ease. Use "you" and "your" to make it personal.
• •Showcase Social Proof and Community: Encourage user-generated content, feature customer reviews and projects, and highlight any community involvement or local production aspects to reinforce trust and shared values.

Social Perception

High-Quality & Unique Product, Trustworthy & Ethical, Practical for Families & Everyday Life, Creative & Inspiring, Responsive & Customer-Focused

Copy Examples

• •Headline: Life’s Messy. Your Style Shouldn’t Be. Body: Spills, splashes, and everyday oopsies are no match for Splash Fabric! Our eco-friendly, OEKO-TEX certified laminated cotton is designed in Seattle to bring you durable beauty and wipe-clean convenience. Perfect for everything from vibrant tablecloths to go-anywhere bags. Live colorfully, clean easily!
• •Headline: Pretty. Practical. Planet-Friendly. Body: Discover the magic of Splash Fabric's laminated cotton – buttery soft, incredibly durable, and oh-so-easy to clean. Designed by a Seattle mom for real life, our fabrics are food-safe, biodegradable, and feature unique prints you’ll love. Create a home that’s as beautiful as it is livable.
• •Headline: Unleash Your Creativity with Fabric That Lasts. Body: Dreaming up your next project? Splash Fabric offers stunning, easy-to-sew laminated cotton that’s as tough as it is beautiful. From stylish aprons to charming kids' gear, our OEKO-TEX certified fabrics are built for life’s adventures. Get your craft on with prints designed to inspire!
• •Headline: More Joy, Less Laundry. That's the Splash Fabric Promise. Body: Imagine a tablecloth that laughs off spills, or a bib that wipes clean in a flash. That's the reality with Splash Fabric! Our Seattle-designed laminated cottons are here to make your life easier and more vibrant. Waterproof, kid-safe, and eco-conscious – what’s not to love?
• •Headline: Join the Splash Fabric Family: Quality You Can Feel, Values You Can Trust. Body: We’re more than just fabric; we’re a Seattle-based, woman-owned company passionate about creating beautiful, practical solutions for your home. Our OEKO-TEX certified laminated cotton is designed with love and made to last. Support small, live vibrantly, and make every day a little easier with Splash Fabric.