Brand Tone

aspirational, reassuring, and expert

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Wellness and Relaxation
• •Trust and Reliability

Best Practices

• •Maintain a Unified Brand Voice: Discontinue or align the TikTok content (electric water guns) with the core brand identity of home wellness. The voice should consistently be aspirational, knowledgeable, and focused on relaxation across all platforms.
• •Focus on Benefits Over Features: Instead of just listing dimensions or heater types, translate them into tangible benefits. For example, instead of "8mm glass," use "A thick, tempered glass door for excellent heat retention and a touch of elegance."
• •Use Trust-Building Language: Regularly incorporate phrases like "female-owned business," "expert guidance," "BBB Accredited," and "partner of the North American Sauna Society" to reinforce credibility.
• •Create an Emotional Connection: Use evocative and sensory language. Words like "sanctuary," "haven," "soothing heat," "unwind," and "rejuvenate" will resonate more strongly with customers seeking relaxation products.
• •Develop a Content Strategy for Each Platform: Use Instagram for visually stunning inspiration (beautiful backyard setups), Facebook for community building and sharing customer testimonials, and the website's blog for expert advice like installation guides and maintenance tips. This ensures the content is tailored and relevant to each audience's context.

Social Perception

The official perception SplashBlaze is cultivating is that of a trustworthy, high-end retailer in the home wellness market. By associating with established brands and securing positive media mentions, they are building an image of a reliable expert. The fragmentation in their social media, particularly the unrelated content on TikTok, could dilute this perception and create confusion for customers who encounter the brand on that platform first.

Copy Examples

• •Your Sanctuary Awaits. Discover handcrafted saunas and luxury hot tubs designed for ultimate relaxation.
• •Step out of the world and into your personal haven. Our Finnmark FD-2 Infrared Sauna is engineered for deep relaxation and detoxification. Featuring full-spectrum heat and eco-friendly wood, it’s more than a sauna —it’s a daily ritual for your well-being. Tap to transform your home. #SplashBlaze #HomeSauna #WellnessJourney #Relaxation
• •Tired of dreaming about the perfect backyard oasis? Make it a reality. SplashBlaze offers a curated selection of premium hot tubs and cold plunges with fast, reliable shipping across the US. As a proud partner of the North American Sauna Society, we guarantee quality you can trust. Learn more and get our installation guide today!
• •Unlock Exclusive Savings on Your Personal Wellness Retreat
• •Crafted from resilient Thermo-Spruce, the SaunaLife Model CL7G is designed not just for beauty, but for a lifetime of tranquility. Its spacious interior and full-glass front create a seamless connection with your surroundings, turning every session into a luxurious escape.