Brand Tone

Enthusiastic and Confident, Tech-Savvy and Innovative, Adventurous and Powerful, Approachable and Community-Oriented, Direct and Value-Focused

Brand Values

• •Performance and Power
• •Innovation and Technology
• •Quality and Durability
• •Versatility
• •Customer Experience and Fun
• •Eco-Friendliness
• •Value

Best Practices

• •Embrace the "Adventurous Innovator" Voice: Always write with excitement and confidence, highlighting the thrill, power, and cutting-edge technology of SPLACH products. Use strong verbs and evocative adjectives.
• •Focus on "Performance and Value": Consistently emphasize the superior capabilities (speed, range, suspension, power) of the scooters and e-bikes in relation to their competitive pricing. Back up claims with specs where appropriate.
• •Show, Don't Just Tell, the "Thrill": Use vivid language that paints a picture of the riding experience – the feeling of acceleration, the smoothness over bumps, the freedom of exploration. Incorporate user-generated content and dynamic visuals in social media.
• •Maintain a "Tech-Forward yet Accessible" Stance: Talk about innovative features (NFC, app control, motor tech) in a way that highlights benefits for the rider, without being overly jargonistic. Make the technology sound exciting and user-friendly.
• •Cultivate a "Passionate Rider Community" Feel: When appropriate (e.g., social media engagement, newsletters), use inclusive language ("SPLACHers," "join the family"). Share rider stories and experiences to build a sense of belonging and shared adventure. However, ensure primary product communication remains focused on performance and innovation.

Social Perception

Performant and Good Value, Innovative but with Some Quirks, Mixed Customer Service Experience, Enthusiast Appeal, Growing Brand Awareness

Copy Examples

• •Headline: Unleash the City. Conquer the Trail. SPLACH: Power in Your Ride. Body: Stop dreaming about a more exciting commute. Grab a SPLACH e-scooter and feel the surge of instant torque, the confidence of all-terrain suspension, and the freedom of innovative tech at your fingertips. From urban streets to rugged paths, your adventure starts now. #SplachAdventure #RideBeyond
• •Headline: SPLACH Titan: Your All-Terrain SUV on Two Wheels. Body: Why limit your ride? The SPLACH Titan delivers peak 2600W power and all-terrain fat tires to dominate any landscape. Smooth city cruising? Effortless. Steep inclines? Conquered. Off-road exploration? Unleashed. Experience the dazzling power and robust comfort of the Titan. #SplachTitan #ElectricBeast #OffroadReady
• •Headline: Smart Tech, Thrilling Performance. That’s the SPLACH Promise. Body: At SPLACH, we blend cutting-edge innovation with raw power. Customize your ride with app-controlled lighting, enjoy the security of NFC unlock, and experience the thrill of high-performance motors. Ride smarter, ride harder, ride SPLACH. #SplachTech #FutureOfMobility #InnovationInMotion
• •Headline: More Miles, More Smiles. More Scooter for Your Money. Body: Get premium power without the premium price tag. SPLACH e-scooters are engineered for chart-topping speed, incredible range, and a super-smooth ride, all while delivering exceptional value. Join the SPLACH family and upgrade your journey. #SplachValue #PerformanceForAll #RideHappy
• •Headline: From Crowdfunded Dream to Your Ultimate Ride: Meet the SPLACH Phoenix. Body: Born from passion and backed by thousands, the SPLACH Phoenix is here to redefine your ride with swappable style, intense power, and unmatched functionality. Experience the evolution of personal electric transport. Ride the Phoenix. #SplachPhoenix #RideTheFuture #StyleAndSubstance