Brand Tone

Artistic & Creative, Individualistic & Expressive, Nature-Connected & Earthy, Passionate & Story-Driven, Approachable & Friendly

Brand Values

• •Individuality: Offering unique, non-mass-produced items that allow for personal expression.
• •Craftsmanship & Quality: Pride in handmade products made with attention to detail and quality materials.
• •Sustainability: Using natural materials, resource-schonende Produktion (resource-saving production), and short delivery routes. Also, "production on demand" for clothing to minimize waste.
• •Creativity: Blending various crafts like leatherwork, metalwork, and design.
• •Freedom & Spirit: Associated with the Boho and Western lifestyle – "for the free spirit & wild heart!"
• •Connection: The name "Spitzstock" (arrow) symbolizes connection.

Best Practices

• •Embrace Storytelling: Every product description, social media post, and even email should weave in the narrative of craftsmanship, individuality, and the Boho/Western spirit. Talk about the inspiration behind designs or the journey of a piece.
• •Use Evocative Language: Employ words that resonate with freedom, nature, artistry, and individuality. Terms like "wild heart," "free spirit," "handcrafted," "unique," "soulful," "earthy," "authentic" will reinforce the brand's essence.
• •Highlight Core Values Consistently: Regularly mention the handmade nature, use of natural materials, sustainability efforts, and the "Made in Germany" aspect to build trust and reinforce what the brand stands for.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used in copy complements the visual style seen on Instagram and the website. If the visuals are earthy and artistic, the language should be too, avoiding overly corporate or generic phrasing.
• •Engage with an Authentic Voice: When interacting with customers on social media or through customer service, maintain a friendly, passionate, and genuine tone that reflects the personal touch of a handmade brand. Respond to comments and messages in a way that shows appreciation for their community.

Social Perception

Positive for Niche Audience, Specialized Appeal, Seen as Unique and Artistic, Limited Mainstream Visibility (as Spitzstock for accessories)

Copy Examples

• •Headline: Unleash Your Wild Heart. Discover Handcrafted Boho & Western Treasures. Body: Each Spitzstock piece is a whisper of freedom, a mark of individuality. Crafted with love from natural materials, our accessories don't just adorn, they tell your story. Find the unique piece that speaks to your soul. #Spitzstock #BohoSpirit #HandmadeOriginals
• •Headline: More Than Just Jewelry. It's a Statement. Body: Tired of the ordinary? Spitzstock offers handcrafted leather and silver accessories that celebrate your unique style. Sustainable, individual, and made to last – just like your spirit. Wear your story. #WesternEdge #BohoChic #SustainableStyle
• •Headline: Crafted by Hand, Inspired by Nature, Designed for You. Body: From our workshop in Germany to your world. Spitzstock blends traditional craftsmanship with the untamed beauty of the Boho and Western lifestyles. Discover accessories as unique as you are. What story will your Spitzstock tell? #ArtisanMade #NaturalMaterials #SpitzstockStyle
• •Headline: Dare to Be Different. Embrace Your Inner Bohemian. Body: Life's too short for mass-produced. At Spitzstock, every design is a unique creation, born from a passion for individuality and sustainable practices. Let your accessories reflect your free spirit. Shop the collection. #BohoJewelry #HandcraftedWithLove #IndividualStyle
• •Headline: The Arrow of Your Style: Pointed, Unique, Unforgettable. Body: Our name, Spitzstock, symbolizes the arrow – direct, purposeful, and a symbol of connection. Our handcrafted Boho and Western accessories aim to connect with your individual essence. Make your mark. #SpitzstockStory #CreativeAccessories #BohoWestern