Brand Tone

Edgy & Fashion-Forward, Playful & Creative, Confident & Independent, Accessible Cool

Brand Values

• •Design Obsession & Originality
• •Self-Expression & Individuality
• •Quality & Value
• •Sustainability
• •Inclusivity (implied)

Best Practices

• •Embrace Juxtaposition: Consistently use contrasting concepts (e.g., "retro vs futuristic," "demure vs badass") in your descriptions to reflect the brand's core design philosophy. This creates intrigue and highlights the unique blend Spitfire offers.
• •Use Strong, Confident Verbs and Adjectives: Employ dynamic and assertive language. Words like "bold," "dare," "unleash," "redefine," "iconic," and "unapologetic" reinforce the brand's edgy and confident persona.
• •Focus on Individuality and Self-Expression: Craft messages that empower customers to express their unique identity through their choice of eyewear. Frame sunglasses as a tool for personal statement.
• •Keep it Visually Evocative but Concise: Mirror the brand's design-centric nature with copy that is stylish and to the point. Let the unique product designs do a lot of the talking, supported by impactful, short-form copy, especially on social media.
• •Subtly Weave in Values: When relevant, integrate brand values like design obsession or sustainability naturally into the narrative, rather than making them the sole focus, to maintain the cool, fashion-forward tone. For example, "Sustainably crafted, undeniably cool."

Social Perception

Stylish & Unique, Good Value for Fashion Eyewear, Bold & Edgy, Quality with Some Caveats, Increasingly Eco-Conscious

Copy Examples

• •Headline: Don't Just See the World. Redefine It. Body: Your style is singular. Your shades should be too. Spitfire. Design that dares.
• •Headline: Normal is Boring. Your Sunglasses Shouldn't Be. Body: Unleash your alter ego. Explore iconic eyewear that’s as unique as you are. Shop the new Spitfire collection.
• •Headline: Future Classic. Retro Edge. Right Now. Body: We’re obsessed with design, so you don’t have to be. Just wear it. Spitfire Sunglasses – Unapologetically You.
• •Headline: More Than UV Protection. It's a Statement. Body: Crafted for the bold. Designed for the individual. Spitfire delivers iconic looks with a conscience. Discover sustainable style.
• •Headline: Pretty? Punk? Why Choose? Body: Embrace every angle of your style. Spitfire sunglasses: where avant-garde design meets everyday rebellion.