Brand Tone

Practical & Functional, Stylish & Modern, Quality-Conscious, Approachable & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Functionality & Practicality
• •Style & Timelessness
• •Customer Satisfaction
• •Local Pride

Best Practices

• •Focus on "Practical Elegance": Always balance the stylish aspect with the functional benefits. Highlight how the design serves a purpose in the customer's life.
• •Emphasize Quality and Craftsmanship: Regularly use terms like "handcrafted," "genuine leather," "durable," and "built to last" to reinforce the quality message.
• •Speak to the Journey/Lifestyle: Frame products as companions for the customer's daily activities, travels, and adventures. Use aspirational yet relatable language.
• •Maintain an Approachable Voice: Even when highlighting elegance, keep the language clear, direct, and friendly. Encourage interaction and feedback.
• •Showcase Local Roots (Authenticity): Subtly weave in the "Made in Egypt" or "Egyptian handcrafted" aspect where appropriate to add a layer of authenticity and local pride, especially for the local market.

Social Perception

Positive Customer Experiences, Local Brand Recognition (Egypt), Value for Money

Copy Examples

• •Headline: Your Everyday Journey, Elevated. Body: SPIS bags: Crafted for durability, designed for style. Discover the perfect companion for your daily adventures, from your commute to your weekend escapes. Handcrafted quality that keeps up with you.
• •Headline: Style That Speaks Volumes. Functionality You Can Rely On. Body: Don't choose between looking good and having everything you need. Our latest collection of leather bags and wallets seamlessly blends timeless elegance with practical design. Carry your essentials with confidence. #SPISStyle #MadeInEgypt
• •Headline: Built for Your Hustle. Designed for Your Life. Body: Whether it's a busy workday or a spontaneous trip, SPIS bags are made to move with you. Durable materials, smart compartments, and a style that’s effortlessly cool. What’s in your SPIS bag today?
• •Headline: The Art of Handcrafted. The Promise of Durability. Body: Experience the difference of genuine leather, meticulously handcrafted by Egyptian artisans. Our wallets and bags aren't just accessories; they're an investment in quality and timeless style.
• •Headline: Adventure-Ready? So Are We. Body: From city explorations to outdoor trails, our versatile waist bags and backpacks are designed to keep your essentials secure and accessible. Pack your SPIS bag and go make some memories!