Tono de Marca

Sophisticated & Elegant, Passionate & Authentic, Modern & Innovative, Intriguing & Exotic, Approachable for the Curious

Valores de Marca

• •Quality & Craftsmanship
• •Uniqueness & Distinction
• •Passion & Heritage
• •Innovation & Versatility
• •Sensory Experience

Mejores Prácticas

• •Emphasize the Unique Selling Proposition (USP): Always bring the focus back to the tonka bean – its unique flavor profile (vanilla, almond, spice), its exotic origin, and how it elevates the gin beyond the ordinary.
• •Use Evocative & Sensory Language: Describe the taste, aroma, and experience of drinking Tonka Gin. Words like "alluring," "whisper," "captivating," "warming," "complex," "elegant," and "extraordinary" help convey its premium and unique nature.
• •Highlight Craftsmanship & Authenticity: Weave in the story of its German origin, handcrafted production, small-batch nature, and the founder's passion. Mentioning hand-numbered bottles can reinforce this.
• •Maintain a Sophisticated yet Approachable Voice: The tone should be refined and appeal to a discerning audience, but also welcoming and intriguing to those new to the brand or unique gins. Avoid overly technical jargon unless explaining a specific process benefit.
• •Adapt for Versatility & Modernity: Showcase the gin's use in various cocktails, its appeal for different occasions, and the innovation behind new products like the alcohol-free version. This demonstrates the brand is dynamic and attuned to contemporary tastes and lifestyles.

Percepción Social

Premium & High-Quality, Innovative & Interesting, Flavorful & Complex, Niche Appeal, German Craftsmanship

Ejemplos de Copy

• •Headline: Beyond Juniper. Discover the Soul of Tonka. Body: Tonka Gin isn't just distilled; it's composed. Experience the alluring whisper of South American tonka bean, intricately woven with 23 classic botanicals. A taste of Hamburg craftsmanship, designed for the discerning palate. Dare to explore the exquisite. #TonkaGin #SpiritOfDiscovery
• •Headline: From a Spark of Inspiration to Your Perfect Serve. Body: It began with a journey and the captivating aroma of tonka. Today, each hand-numbered bottle of Tonka Gin carries that passion. Crafted in small batches, for moments that deserve a touch of the extraordinary. What story will your Tonka tell? #TonkaCrafted #Ginspiration
• •Headline: The New Classic: Unmistakably Tonka. Body: Elegance. Complexity. A hint of the exotic. Tonka Gin redefines your gin experience with its signature notes of vanilla, bitter almond, and warming spice. Perfect neat, transformative in a G&T, and the heart of unforgettable cocktails. Elevate your evening. #MyTonkaMoment #UniqueGin
• •Headline: Now Serving: Sophistication, Zero Proof. Body: The distinctive character of Tonka, now alcohol-free. Indulge in the complex dance of tonka bean and fine botanicals without compromise. For mindful moments and inclusive celebrations, Tonka Alkoholfrei delivers the full experience. Taste the freedom. #TonkaAlkoholfrei #MindfulDrinkingReimagined
• •Headline: Handcrafted in Hamburg. Savored Worldwide. Body: With a nod to tradition and a spirit of innovation, Tonka Gin is a testament to meticulous German distilling. The unique warmth of the tonka bean creates a gin that's both familiar and thrillingly new. Join the connoisseurs. #TonkaGinGlobal #TheTasteOfHamburg