Brand Tone

Reverent & Spiritual, Artistic & Appreciative of Craftsmanship, Traditional & Authentic, Informative & Storytelling, Elegant & Aesthetic

Brand Values

• •Spirituality & Faith
• •Artisanry & Heritage
• •Quality & Durability
• •Aesthetic Beauty & Home Enhancement
• •Cultural Connection

Best Practices

• •Maintain a Lexicon of Key Terms: Develop a list of words and phrases that align with the brand's spiritual, artistic, and traditional values (e.g., "sacred," "handcrafted," "heritage," "divine," "auspicious," "intricate," "timeless"). Consistently use these in all communications.
• •Emphasize Craftsmanship and Story: In product descriptions and social media, go beyond just listing features. Tell the story behind the craft, the symbolism of the deity or motif, or the traditional techniques used. This reinforces the values of heritage and artistry.
• •Educate and Inform: Use blogs, social media captions, and website content to share knowledge about the cultural and spiritual significance of the products. This positions the brand as an authority and deepens customer connection.
• •Visual Consistency: Ensure that the photography and visual presentation of products across all platforms reflect the brand's tone of elegance, reverence, and artistry. High-quality, well-lit images that showcase detail are crucial.
• •Authentic Engagement: When interacting with customers (comments, reviews, queries), maintain a respectful, helpful, and appreciative tone. Address concerns with sincerity, reflecting the brand's value of customer connection and trust. Even when addressing negative feedback, a calm and solution-oriented approach is key.

Social Perception

Providers of Spiritual & Decorative Items, Mixed Perception on Quality, Appreciation for Aesthetics, Seen as an Established Seller

Copy Examples

• •Product Description (Brass Ganesha Idol): "Invite serenity and auspicious beginnings into your home with our meticulously handcrafted Brass Ganesha. Each detail, from the gentle curve of his trunk to the symbolic implements in his hands, is rendered with devotional artistry, reflecting centuries of Indian tradition. More than an idol, it's a timeless emblem of wisdom and prosperity."
• •Social Media Post (Instagram - showcasing a vintage-style planter): "Discover the enduring charm of traditional Indian craftsmanship. Our vintage-inspired brass planter, with its intricate carvings, brings a touch of timeless elegance and heritage to your sacred or living space. Let it be a vessel for life, and a testament to artistry. #CottageArtsIndia #IndianHandicrafts #SpiritualDecor #BrassDecor #HomeSanctuary"
• •Website Banner (Homepage): "Spiritual Idols & Handcrafted Heritage: Adorn your life with divine artistry from Cottage Arts India. Explore pieces that tell a story of faith and timeless beauty."
• •Email Newsletter Snippet (Highlighting wall decor): "Transform your walls into a canvas of spiritual expression. Our collection of brass and wooden wall decor, from serene deities to intricate mandalas, is crafted to inspire peace and elevate your home's energy. Explore the divine craftsmanship of India. [Link to Wall Decor]"
• •Blog Post Introduction (About significance of Lakshmi idols): "Goddess Lakshmi, the beacon of prosperity, fortune, and auspiciousness, holds a revered place in Hindu homes. At Cottage Arts India, we believe that bringing a beautifully crafted Lakshmi idol into your space is more than a tradition—it's an invitation for divine blessings and an embrace of sacred artistry that enriches the soul."