Brand Tone

Knowledgeable, Passionate, and Community-Oriented

Brand Values

• •Quality and Curation
• •Expertise and Service
• •Convenience
• •Local Pride

Best Practices

• •Lead with Passion and Expertise: All copy should reflect a genuine enthusiasm for the products. Use descriptive, evocative language that goes beyond simple product names and prices.
• •Champion "Local" in All Communications: Consistently highlight British Columbia's producers. Whether on the website, in-store signage, or emails, make the "local" aspect a prominent and proud feature.
• •Maintain a Helpful and Approachable Voice: Avoid overly technical jargon. The tone should be like a knowledgeable friend making a recommendation, not an exclusive club for connoisseurs. Frame copy around solving customer problems (e.g., "What to bring to a dinner party?" or "The perfect wine for a Tuesday night").
• •Emphasize Curated Selection: Use words like "hand-picked," "curated," "selected," and "featured" to reinforce that the inventory is thoughtfully chosen, not just stocked. This builds trust in the brand's expertise.
• •Bridge the Physical and Digital: Ensure the convenient delivery service is consistently mentioned alongside the in-store experience. The messaging should be that customers can access this curated selection and expertise whether they walk in the door or click "order" from home.

Social Perception

Based on available information, the public perception of Spirits of Mt. Seymour is positive, particularly among those who value selection and local products. Customers, particularly those interested in craft beer and unique spirits, view the store as a go-to location. The staff is perceived as knowledgeable and the store is seen as a champion of local B.C. products. It is considered a "favourite among locals" and a "North Vancouver gem." While well-regarded by those in the know, the lack of an active social media presence and a limited number of recent, widespread reviews suggests that its brand recognition may be more localized and reliant on word-of-mouth within its community and niche interest groups (like craft beer enthusiasts).

Copy Examples

• •Headline: Taste the Spirit of British Columbia. Body: From the vineyards of the Okanagan to the craft breweries in our own backyard, we travel the province to bring you the best of B.C. Discover a new local favourite today.
• •Headline: Don't Just Pick a Wine. Discover a Story. Body: Our 90-plus point section is more than just a collection of labels. It’s a curated library of award-winning vintages, hand-selected by our passionate staff. Let us help you find the perfect chapter for your evening.
• •Headline: Your Weekend Plans, Delivered. Body: Whether it's a craft beer journey, a bottle of fine B.C. wine, or the perfect Scotch to end the night, get it delivered. Quick, cold, and convenient. Order now through our website or find us on SkipTheDishes. #NorthVan #BCLiquor #CraftBeerDelivery
• •Headline: Your Patio Companion Awaits. Body: Long days and warm nights call for the perfect pour. Explore our expansive selection of crisp rosés, hazy IPAs, and artisanal gins perfect for summer sipping. Stop by the store or get it delivered right to your door.
• •Headline: A New Arrival We Think You'll Love. Body: We're excited to announce the arrival of [New Local Distillery/Brewery]'s latest creation. As passionate supporters of B.C.'s craft scene, we couldn't wait to share this with you. Be among the first to try it!