Brand Tone

Irreverent, mysterious, seductive, bold, provocative, and unconventional, with a grungy and modern edge. It uses subversive religious imagery for playful rebellion and is confident, evocative, with a touch of dark humor.

Brand Values

• •Heritage and Tradition
• •Authenticity and Quality
• •Individuality and Non-conformity
• •Mystery and Exclusivity
• •Modernity and Innovation

Best Practices

• •Embrace the Dark and Mysterious: Continue to use a dark, moody aesthetic in all visuals. The language should be evocative and sensual, with a hint of secrecy.
• •Maintain the Rebellious Spirit: Don't be afraid to be provocative and challenge conventions. The use of subversive humor and religious imagery is a key part of the brand's identity.
• •Use Italian Sparingly and Effectively: Continue to use Italian phrases to reinforce the brand's European heritage, but ensure they are used in a way that is intriguing rather than alienating.
• •Tell the Story: Consistently weave the brand's story of ancient recipes and modern rebellion into the copy. This narrative is a key differentiator.
• •Engage "The Brava Gente": Foster a sense of community and exclusivity around the brand. Use language that speaks directly to the target audience of "modern sinners" and non-conformists.

Social Perception

An exciting and edgy newcomer in the spirits market, perceived as a brand with a strong, intriguing, and appealing identity. Its 'cult-like' marketing effectively generates buzz and fosters community, appreciated for unique flavor profiles and bold branding.

Copy Examples

• •Confession time. Our Siropo Amaro is a blend of 30 secret botanicals, aged in old port barrels to absolve you of your sins. One sip and you'll understand. #SpiritoSanto #SiropoAmaro #LiquidSalvation
• •Tired of the same old spirits? It's time for a spiritual awakening. Our Ruby Rosso Bitters will resurrect your cocktails from the mundane. Dare to mix with the divine. #SpiritoSantoSpirits #RubyRosso #CocktailRebellion
• •Spirito Santo. Ancient recipes for modern sinners. Join The Brava Gente.
• •This ain't your nonna's limoncello. We've taken the sacred recipe and corrupted it with grapefruit, strawberry, and cherry. The result? A radically floral and unapologetically bold liqueur that's like pink lemonade on steroids. Forgive us, for we have sinned. #RadicalRoza #PinkLimoncello #NotSoHoly
• •Your invitation to the cult has arrived.