Brand Tone

Artistic, Storytelling, Authentic, Passionate, Ethical, Friendly, Inspirational

Brand Values

• •Authenticity
• •Ethical Sourcing & Sustainability
• •Individuality & Self-Expression
• •Discovery & Curation
• •Quality Craftsmanship
• •Positive Energy & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Spirito Libero's tone (Artistic, Storytelling, Authentic, Passionate, Ethical, Friendly, Inspirational) with examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Embrace Storytelling: Consistently weave narratives around products – their origin, the artisan, the inspiration, or the feeling they evoke. This reinforces the "soul and history" value.
• •Use Evocative and Sensory Language: Choose words that appeal to the imagination and emotions, painting a picture for the customer. Words like "discover," "wander," "handcrafted," "soulful," "vibrant," "authentic" align well.
• •Maintain Authenticity and Transparency: Be genuine in all communications. If highlighting sustainability or ethical sourcing, provide specifics where possible to build credibility. Avoid generic claims.
• •Speak Directly to the "Free Spirit": Address the customer in a way that acknowledges their desire for individuality, uniqueness, and connection to meaningful objects. Use "you" and "your" to create a personal connection.

Social Perception

Niche & Boutique, Artisanal & Bohemian, Ethically Minded (Potentially), Community-Oriented (Locally), Positive & Welcoming, Trustworthiness

Copy Examples

• •Product Description (for a handcrafted bag): "More than a bag, it's a journey woven into every thread. Discovered in a sun-drenched Moroccan souk, this piece carries the story of its maker, a testament to generations of skill. Let its unique spirit accompany yours."
• •Social Media Post (Instagram - image of unique jewelry): "Adorn yourself with whispers of distant lands. Each curve and stone in our latest collection tells a tale of artistry and free-spirited design. Which story will you wear? ✨ #SpiritoLibero #ArtisanJewelry #SlowFashionFinds #UniqueSoul"
• •Website "About Us" Snippet: "We are Spirito Libero – seekers of beauty, believers in the soul of the handmade. Our journey is a constant exploration, a desire to unearth treasures that resonate with authenticity and bring a touch of the world's vibrant spirit into your life."
• •Email Newsletter Subject Line: "Unlock Your Free Spirit: New Arrivals with Stories to Tell"
• •Promotional Text for an In-Store Event: "Join us for an evening of discovery at Spirito Libero. Meet the artisans, hear their stories, and find pieces that speak to your own unique journey. Let's celebrate the art of the handmade, together."