Brand Tone

artistic, personal, and inspirational

Brand Values

• •Creativity and Originality
• •Personal Connection
• •Authenticity
• •Empowerment and Inspiration

Best Practices

• •Lead with the Artist's Story: Always connect the brand back to Spirit Lala, the artist. This reinforces authenticity and the personal nature of the brand.
• •Use Evocative and Inspirational Language: Employ words that evoke feelings of creativity, inspiration, and personal connection. Phrases like "wearable art," "a piece of my story," and "handcrafted with soul" will resonate with the target audience.
• •Highlight the Handcrafted Nature: Consistently emphasize that the jewelry is handcrafted. This sets it apart from mass-produced items and justifies its unique qualities.
• •Maintain a Consistent Visual Aesthetic: Ensure that all visuals, from product photography to social media graphics, reflect the brand's artistic and bohemian-chic style.
• •Engage with the Community: Foster a sense of community by responding to comments and messages in a personal and friendly manner, further enhancing the brand's approachable and authentic image.

Social Perception

Spirit Lala is perceived as a genuine artisan brand, with the founder, Spirit Lala, at its heart. Customers and followers likely see the brand as a source of unique, meaningful jewelry that is more than just an accessory. It's viewed as a piece of art with a story. The brand is also seen as a small business with a personal touch, a quality that is increasingly valued in the retail landscape. The creation of physical boutiques has likely enhanced this perception, offering a curated and personal shopping experience.

Copy Examples

• •From a whisper of an idea to a wearable story. ✨ Introducing our new collection, inspired by the untamed beauty of nature and the quiet strength within. Each piece is a little reminder to embrace your unique spirit. #SpiritLala #HandcraftedJewelry #ArtisanMade #WearableArt #BohoStyle
• •Spirit Lala isn't just a name; it's a story. A story of a self-taught artist who sees the world in vibrant hues and intricate lines. It's a journey of transforming life's inspirations into art you can carry with you. Every piece is a fragment of that journey, handcrafted with passion and a touch of the unexpected.
• •Give a gift that tells a story. Our handcrafted necklaces are more than just jewelry; they're a piece of art, a symbol of love, and a celebration of individuality. Perfect for the creative soul in your life. #SpiritLala #MeaningfulGifts #HandmadeWithLove #ArtJewelry #GiftIdeas
• •Rooted in strength, branching out with love. Our Tree of Life collection is a tribute to the connections that bind us. Each one is a unique piece of art, a symbol of family, growth, and the beauty of life's journey. #SpiritLala #TreeOfLife #SymbolicJewelry #BohemianVibes #Handcrafted
• •A little something to brighten your spirit! ✨ For a limited time, enjoy 20% off our entire collection of handcrafted jewelry. Find the piece that speaks to you and let your inner artist shine. #SpiritLala #JewelrySale #ArtisanJewelry #TreatYourself #BohoChic