Brand Tone

Professional and Expert, Reliable and Confident, Solution-Oriented, Innovative

Brand Values

• •Quality and Reliability
• •Expertise and Engineering Excellence
• •Customer Focus and Partnership
• •Sustainability and Environmental Responsibility
• •Global Experience, Local Solutions
• •Innovation

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language that accurately describes technical features and benefits. Avoid jargon where simpler terms suffice for broader B2B audiences, but be technically precise for engineering audiences.
• •Emphasize Reliability and Durability: Consistently highlight the robust construction, longevity, and low-maintenance aspects of SPIRAC's products, reinforcing the core value of reliability.
• •Showcase Expertise Through Evidence: Back up claims with facts, figures, case studies, and references to years of experience and successful global installations.
• •Maintain a Confident and Solution-Oriented Voice: Write with assurance, focusing on how SPIRAC’s solutions effectively address customer challenges and improve their operations.
• •Align with Sustainability Goals (where applicable): Integrate messaging about how SPIRAC’s solutions contribute to environmental responsibility, resource recovery, and operational efficiency, reflecting a forward-thinking and responsible brand.

Social Perception

Industry Leader/Specialist, Provider of Robust Solutions, Technically Proficient, Focused on B2B

Copy Examples

• •Engineered for Endurance: SPIRAC's Shaftless Conveyors – Decades of Proven Reliability. When uninterrupted operation is critical, trust SPIRAC. Our shaftless spiral conveyors are meticulously designed and manufactured for maximum uptime and minimal maintenance in the toughest wastewater and industrial environments. Experience the confidence of a global leader.
• •Your Complex Solids Handling Challenge, Our Expert Solution. For over 40 years, SPIRAC has specialized in designing and implementing bespoke solids handling systems. From grit removal to advanced biosolids management, our engineers deliver efficient, reliable solutions tailored to your unique operational needs. Partner with SPIRAC for results you can depend on.
• •Maximizing Efficiency, Minimizing Footprint: Innovative Sludge Management by SPIRAC. SPIRAC's sludge handling and storage solutions, including our advanced sliding frame silo systems, are engineered for optimal performance and space efficiency. We help you manage biosolids effectively, supporting your sustainability goals and operational excellence.
• •Global Expertise, Local Impact: SPIRAC Solutions for [Target Region/Industry]. Leveraging worldwide experience and a deep understanding of local requirements, SPIRAC delivers solids handling solutions that work for you. Discover how our proven technology can enhance your operations in [Target Region/Industry].
• •Beyond Equipment: A Partnership for Long-Term Solids Handling Success. At SPIRAC, we provide more than just machinery; we offer comprehensive support and a commitment to your project's success from initial design to ongoing operational excellence. Trust SPIRAC for reliable systems and dedicated partnership.