Brand Tone

Professional and Authoritative.

Brand Values

• •Innovation
• •Reliability
• •Quality
• •Expertise

Best Practices

• •Maintain a Professional Tone: Always use clear, direct, and professional language. Avoid slang, overly casual phrasing, re-emphasizing humor. The subject matter is serious, and the tone must reflect that.
• •Emphasize Reliability and Durability: The core concern of the target audience is whether the equipment will work when needed. Use words like "robust," "durable," "reliable," "unwavering," and "rugged" to reinforce this key value.
• •Lead with a Focus on Innovation: Highlight the technological advantages and innovative design of the products. Explain how these features lead to better patient outcomes or more efficient use for the medical professional.
• •Speak to the Expert: Write for an audience that understands the terminology of their field. While clarity is essential, you do not need to oversimplify technical terms. This demonstrates that you are part of their world.
• •Be Assertive and Confident: Use strong, declarative sentences. The copy should convey confidence in the products' quality and effectiveness, positioning Spiracle Technology as an authoritative leader in the industry.

Social Perception

Respected and Specialized.

Copy Examples

• •In critical moments, every second counts. The BRAVO2 Model 831 Oxygen Regulator is engineered for unwavering reliability. Its single-body brass construction and precision flow control ensure accurate oxygen delivery in the most demanding environments. Trust in equipment designed for life-savers.
• •Since 1995, Spiracle Technology has been dedicated to a single mission: empowering first responders to save lives. We engineer and manufacture innovative, high-quality emergency oxygen solutions that perform under pressure. Our experience is measured in the lives our products have helped to save.
• •Spiracle Technology: Innovative. Reliable. Life-Saving. The trusted source for prehospital emergency oxygen equipment. Visit our booth to see the difference quality engineering makes.
• •Equip your team with the best. Spiracle Technology's line of pulmonary resuscitation and oxygen administration products, including the revolutionary HFOC™ Gas Supply Valve, is designed for rapid deployment and flawless performance in the field.
• •When Outcomes Matter Most, Spiracle Delivers.