Tono de Marca

Artisanal & Proud, Confident & Meticulous, Comfort-Focused & Empathetic, Elegant & Minimalist, Innovative & Story-Driven

Valores de Marca

• •Craftsmanship
• •Quality
• •Comfort
• •Heritage & Authenticity
• •Innovation & Uniqueness
• •Sincerity & Diligence
• •Sustainability

Mejores Prácticas

• •Emphasize "Made in Japan" and Craftsmanship: Consistently highlight the Japanese origin, the handmade nature, and the skill of the artisans in product descriptions, social media posts, and "About Us" sections.
• •Focus on the "Comfort Experience": Go beyond just listing features; describe how the shoes feel and the benefits of their unique construction (e.g., "wraps around your feet," "feel lighter").
• •Use Refined and Authentic Language: Avoid overly casual slang. The tone should reflect the premium quality and heritage of the brand – sincere, confident, and appreciative of detail.
• •Tell the Story Behind the Shoe: Share details about the materials (like kangaroo leather), the vulcanization process, the history of the company, or special projects like sustainable collections. This adds depth and value.
• •Maintain Visual Consistency: Ensure that all imagery and video content align with the brand's minimalist, elegant, and quality-focused aesthetic, complementing the textual tone.

Percepción Social

Highly Positive for Quality and Comfort, Respected for Craftsmanship, Seen as Unique and Stylish, Premium Price Point Justified by Quality, Growing International Recognition

Ejemplos de Copy

• •Headline: Walk on Waves. Feel the Craft. Body: Experience the SPINGLE difference. Handcrafted in Japan using the ancient art of vulcanization, our sneakers cradle your feet in unparalleled comfort. More than a shoe, it's a journey. Call to Action: Discover Your SPINGLE.
• •Headline: Heritage in Every Step. Innovation in Every Detail. Body: For over 90 years, our spirit of craftsmanship has been passed down. SPINGLE MOVE combines time-honored techniques with modern design and unique materials like supple kangaroo leather for a sneaker that’s built to last and designed to move you. Call to Action: Explore the Collection.
• •Headline: Beyond Compare: The Comfort of Japanese Artistry. Body: Meticulously crafted by artisans in Fuchu, Hiroshima, each pair of SPINGLE MOVE sneakers is a testament to our dedication to sincere quality. Feel the difference that hand-finishing and our unique vulcanized sole make. Call to Action: Step into Comfort.
• •Headline: The Story of Your Sole. Body: Each SPINGLE MOVE sneaker tells a story – of Japanese dedication, of carefully selected leathers, of a unique wave-like sole that propels you forward. What story will yours tell? Call to Action: Find Your Pair.
• •Headline: Sustainable Steps, Timeless Style. Body: Crafted with passion, designed for life. SPINGLE MOVE blends iconic Japanese shoemaking with a conscious approach, like our limited edition sneakers made from recycled Hiroshima paper cranes. Wear a piece of art, a piece of history. Call to Action: Learn More About Our Craft.