Brand Tone

Authentic & Real, Refreshing & Light, Clean & Simple, Vibrant & Flavorful, Approachable & Community-Focused, Slightly Premium

Brand Values

• •Real Ingredients
• •Transparency
• •Quality & Taste
• •Health-Consciousness (within the alcohol category)
• •Innovation Driven by Community
• •Environmental Responsibility

Best Practices

• •Always Emphasize "Real Fruit": This is the core differentiator. Use phrases like "real squeezed fruit," "made with real fruit," "real fruit juice."
• •Keep it Simple and Transparent: Reflect the product's clean label in your language. Avoid overly complex jargon. Be direct about what's in it (and what's not).
• •Use Vibrant, Sensory Language: Appeal to taste and sight. Words like "bright," "bubbly," "bursting," "juicy," "refreshing," and descriptions of the fruit's natural color can be effective.
• •Maintain an Authentic, Approachable Voice: Speak like a knowledgeable friend, not a corporation. Engage with the community by asking questions and acknowledging their input.
• •Highlight the "Better-For-You" Aspects (Responsibly): Focus on "no artificial sweeteners," "no synthetic flavors," and the relatively low calorie count, appealing to health-conscious consumers without making explicit health claims. Ensure all messaging is 21+.

Social Perception

Positive for Real Fruit Focus, Seen as a "Cleaner" Alternative, Appeals to Discerning Drinkers, Taste is a Key Differentiator, Price Point Consideration, Leverages Non-Alcoholic Brand Equity, Social Media Engagement

Copy Examples

• •Headline: Finally. A Hard Seltzer Made with REAL Fruit. Body: Tired of "mystery flavors" and artificial aftertastes? Spindrift Spiked is different. We take sparkling water, add a kick of alcohol from fermented cane sugar, and infuse it with REAL squeezed fruit. That's it. Taste the bright, bubbly difference. #RealFruitSpiked
• •Headline: Your Weekends Just Got Real. Refreshingly Real. Body: Pop open a Spindrift Spiked and taste the sunshine. Made with simple ingredients and bursting with genuine fruit flavor – because we believe your hard seltzer should be as authentic as your good times. What’s your go-to Spindrift Spiked flavor?
• •Headline: See the Color? Taste the Fruit. Body: Unlike those other clear seltzers, Spindrift Spiked proudly shows its true colors – the vibrant hues of real squeezed fruit. No artificial anything, just pure, delicious refreshment with a 4% ABV kick. #NothingToHide #RealIngredients
• •Headline: The Only Thing We Added Was Alcohol. (And Real Fruit, Of Course!) Body: You love Spindrift for its simple, real fruit taste. Now, enjoy that same commitment to quality in Spindrift Spiked. Clean, crisp, and bursting with authentic fruit flavor. It's the hard seltzer you actually want to drink.
• •Headline: Real Fruit Taste. Zero Gimmicks. Body: Spindrift Spiked is crafted for those who appreciate the genuine taste of real squeezed fruit. Lightly carbonated, perfectly balanced, and unbelievably refreshing. Sip the difference real makes. Find your flavor at [Link to Store Locator].