Brand Tone

Playful and Humorous, Engaging and Interactive, Youthful and Energetic, Informal and Approachable, Enthusiastic and Confident

Brand Values

• •Fun and Entertainment
• •Social Connection and Togetherness
• •Creativity and Innovation
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace Humor and Playfulness: Always look for opportunities to inject humor, wit, and a light-hearted feel into the copy. Use emojis, slang (appropriately for the platform), and a conversational style.
• •Focus on Fun and Shared Experiences: Highlight the joy, laughter, and bonding that the games bring. Use words like "hilarious," "unforgettable," "epic," "squad," "friends," and "family."
• •Be Energetic and Enthusiastic: Convey genuine excitement about the products and the experience of playing them. Use exclamation points and strong, positive adjectives.
• •Encourage Interaction and Participation: Write copy that invites engagement, asks questions, and promotes challenges or contests. Make the audience feel like part of the Spillfabrikken community.
• •Stay Youthful but Inclusive: While the primary target may be younger, ensure the language remains broadly understandable and welcoming, especially for family-oriented games. Avoid overly niche slang that could alienate parts of the audience.

Social Perception

Fun and Engaging, Popular (Especially Kryptert), Trendy and Modern, Associated with Laughter and Challenges, Seen as a Norwegian Success Story

Copy Examples

• •🇳🇴 Norway's #1 party game is ready to crash your next game night! 😂 Get ready for some serious LOLs with Kryptert. Can you decode the madness before your friends do? 😉 Tag your game squad! #Spillfabrikken #Kryptert #GameNight #Brettspill #MoroForAlle
• •Think you're HILARIOUS? 🤣 Make us laugh & win 1000kr! 💰 Show us your funniest Kryptert moment or your best attempt at the #SpillfabrikkenLaughChallenge. Rules in bio! Let the games begin! #Spillfabrikken #WinBig #FunnyChallenge #TikTokNorge
• •Tired of boring evenings? 👨‍👩‍👧‍👦 Bring the whole family together with Spillfabrikken's hilarious and engaging card games! Create unforgettable memories filled with laughter. Fast delivery straight to your door! Shop now and make family time FUN time! [Link to website] #Spillfabrikken #FamilyGames #BrettspillForFamilien #Kvalitetstid
• •🔥 Get Ready! 🔥 The masterminds at Spillfabrikken have done it again! Introducing [New Game Name] – your next obsession for epic game nights. More laughs, more fun, more unforgettable moments guaranteed! Pre-order yours today and be the first to play! #Spillfabrikken #NewGame #BrettspillNyhet #MustHaveGame
• •Watch us (try to) conquer Kryptert! 🤪 Can we keep a straight face? Spoiler: Probably not. 😂 Grab your own copy of Norway's bestselling card game from Spillfabrikken.no and join the fun! What game should we play next? Let us know in the comments! 👇 #Spillfabrikken #KryptertChallenge #Gameplay #NorwegianGames #BoardGameGeek