Brand Tone

Professional, Tech-Savvy, and Reassuring, conveying expertise, innovation, and trustworthiness through language focusing on advanced features, reliability, and guaranteed authenticity.

Brand Values

• •Quality and Durability
• •Innovation and Design
• •Affordable Premium
• •Customer-Centricity

Best Practices

• •Lead with "Protection and Innovation": Every piece of copy should reinforce the core message that Spigen offers smart, technologically advanced protection. Use terms like "engineered," "precision," "certified protection," and "innovative materials."
• •Emphasize "Affordable Premium": Always highlight the value proposition. Juxtapose premium features ("military-grade," "advanced technology") with the accessible price point to frame Spigen as a smart, logical choice.
• •Build Trust and Authenticity": Consistently mention "100% Authentic," "Direct from Korea," and the partnership with "Tech House, your official Spigen store." This counters the online counterfeit market and builds local credibility.
• •Speak to the User's Lifestyle": Connect product features to real-world benefits. Instead of just saying "shock-absorbent," say "protection against daily bumps and drops." This makes the technology relatable.
• •Maintain a Helpful, Expert Tone": Whether in an ad, a product description, or a social media reply, the voice should be confident, knowledgeable, and helpful, mirroring the positive in-store experience provided by Tech House staff. Avoid overly casual slang to maintain the "premium tech" feel.

Social Perception

Overwhelmingly positive, positioning Spigen as the gold standard in phone cases, a trusted and reliable brand, and offering great value for money due to its high quality and accessible pricing.

Copy Examples

• •Engineered for the Future. Your iPhone 17 Has Arrived. You've got the latest in tech. Protect it with the latest in innovation. The new Spigen [Case Name] series is precision-engineered with advanced XRD Foam and Air Cushion Technology, offering military-grade protection that honors your new iPhone's design. Don't just cover your phone—upgrade it.
• •Life Happens. Spigen Protects. From crowded MRT rides to busy sidewalks, your phone goes everywhere with you. Our Tough Armor case survived a drop from a plane. Imagine how well it will handle your daily grind. 100% authentic, guaranteed. Shop now for fast, free delivery in Singapore.
• •Show Off Your Colour. Not Scratches. You chose that stunning phone colour for a reason. The Spigen Ultra Hybrid case features a crystal-clear, anti-yellowing back and a shock-absorbent bumper, giving you the best of both worlds: premium protection that’s virtually invisible. At a price that makes sense.
• •The Smartest Way to Protect Your Samsung S25 Ultra. The Spigen Neo Hybrid case balances a slim, modern design with certified drop protection. Its unique dual-layer structure of flexible TPU and a rigid polycarbonate bumper ensures your device is safe from impacts, while the herringbone texture provides a secure, comfortable grip. It’s not just a case; it’s peace of mind.
• •Feel the Fit. Find Your Perfect Case. Not sure which Spigen case is right for you? Visit any Tech House store in Singapore to experience our full range. Our friendly experts will help you find the perfect match for your device and lifestyle. See the quality and feel the protection firsthand.