Brand Tone

Friendly, bold, creative, informal, relatable, and slightly edgy.

Brand Values

• •Creativity and Customization
• •Entrepreneurial Spirit
• •Quality and Customer Satisfaction
• •Community and Identity

Best Practices

• •Embrace the "Spicy" Personality: Continue using a bold, energetic, and slightly edgy tone. Don't be afraid to use relevant slang, humor, and pop culture references that align with your target audience.
• •Highlight the "One-Person Shop" Story: Remind your audience that they're supporting an independent creator. Use phrases like "handcrafted with love," "from my workshop to your home," and share behind-the-scenes content to build a personal connection.
• •Stay Visually Bold: Ensure your product photography and social media graphics match your brand's energetic tone. Use vibrant colors and dynamic layouts that catch the eye.
• •Engage Like a Friend: When responding to comments and messages, maintain an informal, friendly, and approachable tone. Use emojis and personalized responses to make your customers feel seen and appreciated.
• •Be Clear and Helpful in Business Communications: While the marketing tone is fun and bold, ensure that all transactional communications (product descriptions for digital files, shipping policies, custom order instructions) are exceptionally clear, direct, and helpful to build trust and ensure a smooth customer experience.

Social Perception

Largely positive, seen as a reliable source for high-quality, creative designs, with strong customer engagement and high ratings on platforms like Etsy.

Copy Examples

• •Your daily coffee just got a major personality upgrade. ✨ Our new [Theme] tumbler is ready to hold your go-go juice in style. Fully customizable to match your vibe. Tap the link in bio to create yours! #SpicysCustomCreations #CustomTumbler #219Lifestyle
• •Rep the 219! 🤘 From custom hats to gear that screams YOU, we're Spicy's Custom Creations, your home for personalized style right here in Northwest Indiana. Got an idea? We can make it happen. Shop local, stay spicy. #HomeOfThe219 #CustomCreations #SupportSmallBiz
• •From your wild idea... to a wearable vibe. That's how we do it. 🔥 You dream it, we create it. What design should we do next? Let us know in the comments! #customtshirt #behindthescenes #smallbusiness #creativeprocess #spicys
• •Ready to take your own creations to the next level? This digital template is designed for crafters who love to stand out. Easy to download, resize, and use with your cutting machine. Your next project is just a click away! Happy crafting! ✨
• •Subject: Don't be mild. 🔥 Get 20% off our spiciest creations! Body: Life's too short for boring stuff. We're turning up the heat with 20% off all custom orders for the next 48 hours. It's the perfect time to grab that custom piece you've been dreaming of. Let's make something awesome together!