Brand Tone

energetic, bold, and trendy

Brand Values

• •Style and Innovation
• •Self-Expression and Individuality
• •Quality and Craftsmanship
• •Customer Experience
• •Uniqueness

Best Practices

• •Embrace Bold & Energetic Language: Use active verbs, vibrant adjectives, and a confident voice. Don't be afraid to be a little cheeky or playful.
• •Highlight Individuality and Self-Expression: Frame products as tools for showcasing personal style and uniqueness.
• •Focus on Innovation and Style: Regularly mention new designs, materials, and the trendiness of the products.
• •Keep it Light and Fun: While emphasizing quality, maintain an approachable and slightly irreverent tone, aligning with the "don't take life too seriously" mantra.
• •Show, Don't Just Tell (Visually and Textually): Use vivid descriptions that evoke the look and feel of the products, mirroring the visual boldness of the brand.

Social Perception

Customers appreciate the unique and high-quality products, though some have noted shipping delays and caution advised by some validator websites.

Copy Examples

• •Tired of basic? Your phone deserves a personality as bold as yours. Spice it up with our latest collection!
• •Don't just protect your phone, express yourself. Discover unique designs engineered for style and a touch of 'IDGAF' attitude.
• •Life's too short for boring phone cases. Embrace your quirks, rock your style, and let your case do the talking. #SpiceUpYourLife
• •Crafted from scratch, designed to stand out. We're obsessed with unique textures, new shapes, and making your phone an extension of *you*.
• •Go beyond the wallpaper. It's time your case had as much energy as your favorite playlist. Shop the drop!