Brand Tone

friendly, approachable, and aims to be inspiring and meaningful

Brand Values

• •Personalization & Meaning: Creating unique items that hold significance for the recipient. This is their core stated value.
• •Creativity & Craftsmanship: Showcasing the "making of" process implies a hands-on, creative approach.
• •Connection & Gifting: The products are positioned as ideal gifts, fostering connections between people.
• •Customer Satisfaction (stated): Product descriptions mention responding to customer feedback for design improvements.
• •Elegance and Style (for apparel): Descriptions for clothing items emphasize sophistication and current trends.

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., "warm, inspiring, slightly whimsical, focused on meaning and connection"), key messaging points, words to use/avoid, and provide examples. This ensures anyone writing copy understands the brand's personality.
• •Know Your Audience (and their language): While this analysis is in English, Spiazzi.br's current audience is Portuguese-speaking. All copy should resonate with the target demographic in their native language and cultural context. If expanding to an English-speaking market, adapt the tone appropriately.
• •Focus on "Meaning" and "Personalization": These are core to Spiazzi.br's stated identity. Copy should consistently highlight how products can be tailored and why that makes them special or significant to the recipient. Emphasize the emotional value.
• •Maintain Authenticity and Transparency: Given the negative feedback regarding dropshipping, if this model is used, future copywriting (and business practice) needs to address transparency regarding product origins and delivery times. If items are genuinely handcrafted or locally personalized, the copy should clearly and truthfully emphasize these aspects. Avoid language that could be perceived as misleading.
• •Consistency Across All Channels: The tone used on Instagram should align with TikTok, Facebook, YouTube, and (if reactivated) the website. While the style might adapt slightly per platform (e.g., more informal on TikTok), the core brand voice and values should remain consistent to build trust and a unified brand image. Regularly audit content across channels to ensure alignment.

Social Perception

Mixed/Conflicted: The brand presents an image of carefully crafted, meaningful items, but this is contrasted by customer experiences and accusations that suggest a different operational reality for at least some of its products.

Copy Examples

• •Sip happiness every morning! ✨ Our new [Mug Name] isn't just a mug, it's a daily reminder of what matters most. Customize it with your special message, name, or date and create a gift that warms the heart, not just the hands. Perfect for birthdays, anniversaries, or just because. Design yours today and make someone's day, every day!
• •Dream it. Plan it. Do it. 💖 Our personalized [Planner Name] is here to help you conquer your goals in style! Add your name, favorite quote, or a special design to make it uniquely yours. With thoughtful layouts and beautiful details, it’s more than a planner – it’s your partner in making every day meaningful. Get organized, get inspired.
• •It's the thought that counts, but a thoughtful *personalized* gift? That's next level! 🎁 At Spiazzi, we believe in gifts that tell a story, your story. From custom keychains that travel with them to heartfelt keepsakes they'll cherish forever. What meaningful gift are you creating today? #PersonalizedGifts #MadeWithLove #Spiazzi
• •Elegance, Personalized. ✨ Discover the [Collection Name], where contemporary style meets bespoke detail. Each piece, like our stunning Mermaid Dress, is crafted with care and designed to make you shine. Experience fashion that’s as unique as you are. [Shop Now] (Referencing the "Vestido Sereia")
• •(Video shows quick cuts of hands personalizing different items – engraving, printing, assembling – then a beautifully wrapped gift being given and received with a smile) More than just a gift, it's a piece of your heart. ❤️ We pour love and meaning into every personalized creation, so you can share something truly special. What story will your Spiazzi gift tell? #PersonalizedJoy #GiftIdeas #MeaningfulMoments