Brand Tone

aspirational, professional, and exclusive

Brand Values

• •Exclusivity and Customization
• •Quality and Performance
• •Aesthetic Excellence
• •Customer-Centric Experience

Best Practices

• •Emphasize Exclusivity with Language: Consistently use words like "bespoke," "atelier," "custom," "exclusive," "one of one," and "crafted." This reinforces the core value of providing a unique, high-end product, not just an off-the-shelf item.
• •Marry Aesthetics with Performance: Never mention the design without alluding to its performance benefits, and vice-versa. For example, instead of "a beautiful wheel," say "A design that's as strong as it is stunning." This appeals to both the enthusiast's desire for beauty and their demand for engineering integrity.
• •Maintain a Professional, Authoritative Tone: Avoid overly casual language, slang, or excessive emojis. The tone should reflect the premium price point and the sophistication of the target audience. Communication should be confident, knowledgeable, and polished at all times.
• •Leverage Vehicle-Specific Messaging: Tailor content to the owners of the specific car brands you serve (e.g., Porsche, Lamborghini). Mentioning the car model in the copy, as seen in their product listings, makes the message more personal and demonstrates a deep understanding of the customer's prized possession.
• •Let Quality Visuals Lead: Your copy should complement, not describe, the high-quality imagery. The photos and videos show the product's beauty; the copy should tell the story behind it—the craftsmanship, the performance, the exclusivity. Use concise, powerful statements that add value to what the customer is already seeing.

Social Perception

premium, high-quality, and trustworthy brand

Copy Examples

• •The Art of Performance. Forged for the Icon. Introducing the SP-FIVE in midnight black, meticulously engineered for the Porsche 911. Each line, each curve is a statement of intent. This isn't just a wheel; it's the signature on your masterpiece. Elevate your drive. #SPFelgen #ForgedWheels #Porsche911 #WheelAtelier #CustomWheels
• •Command the Road with Unrivaled Style. Your Range Rover was built for presence. Complete the statement with a set of custom forged wheels from SP Felgen. Our 23" SP-TWO design offers a perfect fusion of bold aesthetics and superior engineering, crafted exclusively for your vehicle. Discover true distinction. CTA: Design Your Set
• •Main Headline: Where Engineering Becomes Art. Sub-headline: Bespoke Forged Wheels, Crafted to Your Exacting Standards. Your Vision, Our Craftsmanship.
• •Subject: A New Design Has Arrived, [Customer Name]. Body: As a valued member of the SP Felgen family, we wanted you to be the first to witness our latest creation: The SP-SEVEN.2. Inspired by motorsport dynamics and forged for ultimate lightness and strength, it represents the next evolution in our pursuit of performance. View the gallery and envision the future of your drive.
• •(Video shows fast cuts: a close-up of a designer sketching, a CNC machine cutting a wheel, sparks flying during finishing, a dramatic slow-motion shot of the wheel being fitted, and a final shot of the car driving off). On-screen text: (0-2s) From Concept... (2-4s) To Creation... (4-6s) To Reality. Final Frame Text: SP Felgen. Your Drive, Redefined.