Brand Tone

Friendly, Trendy, and Value-Oriented

Brand Values

• •Customer Happiness
• •Affordability
• •Understanding Customer Needs
• •Effort and Dedication
• •Trustworthiness

Best Practices

• •Stay Positive and Upbeat: Use cheerful language and emojis where appropriate to maintain a friendly and approachable feel.
• •Highlight Trends and Cuteness: Emphasize the 'kawaii' (cute) factor and the trendy nature of the products, especially character merchandise.
• •Emphasize Value Clearly: Directly mention affordability, good prices, or deals to align with the brand's value proposition.
• •Keep it Simple and Direct: Use clear, easy-to-understand language that resonates with a broad audience looking for these types of products.
• •Engage with Your Audience: Use questions and inclusive language ('your,' 'we') to create a sense of community and direct connection with customers.

Social Perception

Positive Customer Experiences, Provider of Cute and Trendy Items, Good Value

Copy Examples

• •Brighten your day with our latest Chiikawa arrivals! ✨ So cute, so affordable – you won't be able to resist! Shop now at gobo-hk.com!
• •Your happy place for adorable finds! 😊 From must-have plushies to unique gifts, Gobo HK brings you the best from Japan, Korea & Taiwan at prices you'll love. What will you discover today?
• •Don't break the bank to get your hands on the cutest trends! 💖 At Gobo HK, we believe in happy customers and happy wallets. Check out our deals!
• •Looking for that perfect little something? 🤔 We've got you covered! Explore our huge range of gifts, accessories, and home goodies. Quality finds, unbeatable prices at gobo-hk.com.
• •Why pay more for cute? Gobo HK is your secret to snagging the most popular character goods and lifestyle items without the hefty price tag. Treat yourself (and your friends!).