Brand Tone

Proud, Spirited, and Community-Centric.

Brand Values

• •Community Pride
• •Youth Development
• •Sportsmanship and Teamwork
• •Tradition

Best Practices

• •Always use inclusive language that unites the school, the athletes, and the community. Phrases like "Our Tigers," "Your Team," and "Our Community" reinforce the shared identity.
• •Regularly feature different teams and individual student-athletes. Highlighting their hard work, achievements (both athletic and academic), and future plans connects the brand to its core mission of youth development.
• •Use online platforms to share essential information like game schedules, venue changes, and broadcast links. This positions the brand as a reliable and central source for all things Tigers-related.
• •Copy should be energetic and positive. Use exclamation points, action-oriented verbs, and spirited calls-to-action ("Let's Go Tigers!", "Pack the House!", "Show Your Pride!") to generate excitement.
• •Ensure that the official purple and gold colors and the Tiger mascot are used consistently across all platforms, from the apparel on spencertigers.com to any official school communications, to create an instantly recognizable brand identity.

Social Perception

The Spencer Tigers are perceived as a quintessential hometown high school athletics program. They are a source of local pride and a rallying point for the Spencer, Iowa community. The brand is viewed positively as a constructive outlet for students and a form of community entertainment. The online apparel store and local media coverage are seen as modern extensions of traditional fan support, allowing the community to actively display their allegiance.

Copy Examples

• •Wear Your Pride. The new Spencer Tigers Collection is here. From Friday night lights to everyday wear, gear up and show your support for our teams. Shop now and carry the Tiger spirit with you!
• •IT'S GAME DAY! Your Spencer Tigers are ready to hit the field tonight at 7 PM. Let's pack the stands with purple and gold and cheer our team to victory. Bring the noise and show them what Tiger Pride is all about! #SpencerTigers #TigerPride
• •Meet Addison Hoben, Iowa's top goal scorer and a leader on our Girls Soccer team. Her dedication on and off the field embodies the heart of a Tiger. Join us in celebrating her incredible achievements this season! #StudentAthlete #SpencerPride
• •Don't miss a single moment of the action. Spencer Tigers season tickets are now on sale. Be there for every goal, every touchdown, and every victory. This isn't just a game; it's our community. Get your tickets today!
• •This Week in Tigers Athletics: Upcoming Games & Highlights!