Brand Tone

Elegant & Sophisticated, Artisanal & Authentic, Passionate & Personal, Comfort-Focused & Caring, Timeless & Classic

Brand Values

• •Craftsmanship
• •Quality
• •Tradition & Heritage
• •Comfort
• •Made in Italy/Italian Style
• •Slow Fashion & Sustainability
• •Customer Focus & Personalization

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of "handmade since 1967," the family tradition, and the unique "sewing and turning" (or Goodyear variation) technique. This reinforces authenticity and quality.
• •Use Elegant and Evocative Language: Employ words that reflect sophistication, quality, and Italian style (e.g., "refined," "artisanal," "timeless," "Milanese elegance," "finest leathers").
• •Highlight Comfort as a Core Benefit: Continuously mention the "fits like a glove" comfort, softness, and flexibility that the specific construction method provides. This appeals to a primary customer need.
• •Showcase "Made in Italy" and Slow Fashion Values: Explicitly state the Italian origin and the brand's commitment to quality over quantity, and made-to-order principles. This resonates with conscious consumers.
• •Maintain a Warm and Passionate Voice: Let the family's passion for shoemaking and dedication to their craft shine through. Avoid overly corporate or impersonal language. Keep it personal and authentic.

Social Perception

High-Quality Artisan Product, Comfortable and Stylish, Worth the Investment, Authentically Italian, Classic and Timeless, Positive Customer Service

Copy Examples

• •Spelta Milano: Where Italian Tradition Meets Modern Comfort. Since 1967, our family has handcrafted ballet flats in Milan, designed to embrace your foot like a second skin. Experience the art of true Italian craftsmanship.
• •Elegance, Handcrafted. Comfort, Ensured. Discover the Speltina, our iconic ballet flat. Made with the finest Italian leathers and the traditional "sewing and turning" technique for unparalleled softness and flexibility.
• •More Than a Shoe, It's a Piece of Milan. Each pair of Spelta Milano ballet flats carries a legacy of passion and precision, handmade to order just for you. Step into timeless Italian style.
• •The Secret to Effortless Style? Comfort That Lasts. Our slow fashion approach means every detail is perfected, from the choice of premium materials to the final stitch. Feel the Spelta Milano difference.
• •Customize Your Comfort. Define Your Style. With Spelta Milano, your perfect ballet flat awaits. Choose your materials, colors, and details for a shoe that's uniquely yours, yet timelessly elegant.