Brand Tone

Inspirational & Encouraging, Educational & Supportive, Innovative & Quality-Focused, Community-Oriented & Engaging, Enthusiastic & Passionate

Brand Values

• •Creativity Empowerment: Their core mission is to enable and inspire creativity in everyone.
• •Innovation: Continuously developing new and inventive tools and designs for the paper crafting market.
• •Quality: Commitment to producing high-standard, detailed, and reliable crafting products.
• •Community: Building connections among crafters and fostering a supportive environment.
• •Artistry & Inspiration: Providing tools and ideas that help users create beautiful, artistic projects.

Best Practices

• •Always Inspire and Empower: Frame your language to encourage users and make them feel capable of creating beautiful things. Use words like "imagine," "create," "discover," "unlock," and "empower."
• •Be Educational and Supportive: Offer clear, helpful information. When describing products or techniques, anticipate questions and provide guidance. Ensure tutorials are easy to follow.
• •Highlight Innovation and Quality (Subtly but Consistently): Weave in the unique benefits of Spellbinders' designs and the quality of the materials without being overly boastful. Focus on what these aspects enable the crafter to *do*.
• •Foster Community and Engagement: Use inclusive language ("we," "us," "together"). Encourage sharing, ask questions, and feature user-generated content where appropriate. Use community-focused hashtags like #NeverStopMaking.
• •Maintain Enthusiasm and Passion: Let your genuine love for crafting shine through. Use vibrant, positive language that reflects the joy of the creative process and the beauty of the finished projects. Avoid overly technical or dry descriptions.

Social Perception

Positive: Spellbinders is largely perceived as a reputable and leading brand in the paper crafting industry, known for its innovative and high-quality dies and tools. Crafters appreciate the intricate designs and the versatility of their products for card making, scrapbooking, and other paper projects. The extensive library of tutorials and inspirational content is well-received.

Copy Examples

• •✨ Spark your imagination! ✨ Our NEW [Product Name] collection has just arrived, designed to bring your most intricate paper dreams to life. We believe everyone has a creative spark, and we're here to help you ignite it. Swipe to see the stunning details and get inspired to #NeverStopMaking! What will you create first? Share your ideas below! 👇 #Spellbinders #PaperCrafting #NewCollection #EmpoweringCreativity
• •Ready to unlock a new level of artistry in your cardmaking? Today, we're diving deep into the enchanting world of [Technique/Product]! We know that learning new techniques can be both exciting and a little daunting, so we've broken it down step-by-step. Let's empower your creative journey together and craft something truly special. Grab your supplies, and let the magic begin!
• •🎁 Your Next Creative Adventure Awaits! Inside the [Month] Spellbinders Club...
• •Spellbinders: Empowering Your Creative Hands. Discover innovative tools, endless inspiration, and a vibrant community ready to share the joy of making. Quality designs for every crafter.
• •Curious about paper crafting? Let us be your guide! At Spellbinders, we make creating beautiful projects fun and accessible. From easy-to-follow tutorials to high-quality starter kits, we’re here to support your creative journey every step of the way. Join our friendly community and discover the joy of handmade. Click to explore and start your first project today! #Spellbinders #BeginnerCrafts #DIYJoy #PaperArt