Brand Tone

passionate, knowledgeable, community-focused, and encouraging

Brand Values

• •Passion for Mountain Biking
• •Expertise and Knowledge
• •Customer Focus and Service
• •Quality and Uniqueness
• •Community Building
• •Being Different and Better

Best Practices

• •Speak from Passion: Always let your genuine love for mountain biking shine through. Use enthusiastic and engaging language that resonates with fellow riders.
• •Share Your Knowledge Generously: Don't just sell products; educate your audience. Explain the "why" behind recommendations, share tips, and discuss the technical aspects that your customers appreciate. This builds trust and authority.
• •Foster Community in Your Words: Use inclusive language ("we," "us," "our tribe"). Encourage interaction, invite people to events, and create a sense of belonging.
• •Be Approachable and Service-Oriented: Even when discussing technical details, ensure the tone remains welcoming and helpful. Reiterate your commitment to excellent customer service and helping riders of all levels.
• •Stay True to "Different and Better": Subtly remind your audience what makes Trailstore.se unique – whether it's the curated product selection, the expert advice, or the community focus. Avoid generic marketing speak and let your distinct personality come through.

Social Perception

generally perceived very positively: Exceptional Knowledge and Expertise, Outstanding Customer Service, High-Quality Products and Service, Community Feel, Honesty and Trustworthiness. Customers give them a 4.9 out of 5-star rating.

Copy Examples

• •Headline: Stop Dreaming, Start Riding: Your Ultimate Mountain Bike Awaits. Body: We get it. That itch for the trail, the call of the mountains. At Trailstore.se, we're not just selling bikes; we're fueling your passion. Our team of dedicated riders has handpicked every bike and piece of gear, ensuring it's ready to tackle any adventure you throw at it. Come in, talk shop, and let's find the perfect setup to get you out there.
• •Headline: Nerd Out With Us: The Tech, The Trails, The Thrills. Body: Fork angles, offset, the latest suspension tech – we live for this stuff! Trailstore.se is more than a shop; it's a hub for mountain bike enthusiasts who demand the best and want to understand why it's the best. Got a technical question? Need advice on your next upgrade? We're here to dive deep and help you optimize your ride.
• •Headline: Join the Trailstore Tribe: More Than a Bike Shop, It's a Community. Body: From our weekly shop rides in Nackareservatet to epic enduro trips, Trailstore.se is where mountain bikers connect. We believe the best rides are shared. Follow us for event updates, trail tips, and become part of a crew that’s as passionate about shredding trails as you are. Let's ride together!
• •Headline: Service That Speaks Your Language (And Your Bike's). Body: Your bike deserves the best. Our workshop isn't just about fixing things; it's about perfecting them. Our expert mechanics are riders themselves, so they understand the nuances of your machine. From a full enduro service to fine-tuning your gears, we provide world-class care to keep you rolling smoothly and confidently.
• •Headline: Don't Just Buy a Bike. Build Your Adventure. Body: Whether you're commuting or conquering rugged trails, we believe your bike should be an extension of you. At Trailstore.se, we offer a unique selection you won't find everywhere else, focusing on quality and performance. Let us help you build the bike that perfectly matches your ambitions and riding style.