Brand Tone

Aspirational yet accessible, encouraging, performance-oriented, energetic, youthful, community-focused, professional, and emphasizing technical quality.

Brand Values

• •Quality and Performance
• •Accessibility and Affordability
• •Community and Passion
• •Wellness and Comfort

Best Practices

• •Lead with Performance: Always emphasize how the product enhances the user's experience, whether it's through better vision on the slopes or reduced eye strain at the office.
• •Maintain an Aspirational Tone: Use strong, active verbs and inspiring language that encourages customers to push their boundaries and achieve their goals.
• •Highlight the Value Proposition: Consistently reinforce the message of high quality at an accessible price point to distinguish the brand from competitors.
• •Speak the Language of Your Audience: Tailor the copy to the specific platform and audience. Use more casual, energetic language on social media, while maintaining a more professional, benefit-driven tone on the website and in emails.
• •Integrate the Wellness Aspect: Connect the technical features of the products to tangible benefits for the user's health and comfort, such as improved sleep, reduced headaches, or enhanced protection from the elements.

Social Perception

Largely positive, especially within the winter sports community; perceived as a strong, affordable alternative to premium competitors; high customer interest and satisfaction with quality and performance; engaging and relatable.

Copy Examples

• •From first light to final run, our photochromic lenses adapt to every condition. Carve your path with perfect clarity. #SpekOptics #Skiing #WinterSports
• •Your 9-to-5 shouldn't punish your eyes. Experience the comfort of our blue light blocking glasses and finish your day as strong as you started. #EyeWellness #ScreenTime
• •Subject: See the Difference Quality Makes. At Spek Optics, we believe everyone deserves high-performance eyewear. That's why we've engineered our glasses to offer premium features at a price that makes sense. Discover our collection today.
• •Meet the STRYVE LT: engineered for adventure. With polarized lenses and a lightweight frame, they're the ultimate companion for those who live life in motion. #SpekOptics #AdventureTime #Sunglasses
• •Why overpay for performance? Spek Optics delivers the cutting-edge technology and durable quality you need, without the premium price tag. Upgrade your vision, not your budget.