Brand Tone

Aspirational, stylish, transformative, and practical for home decor; chic, confident, trendy, feminine, and aspirational for fashion.

Brand Values

• •Aesthetics & Style: A strong emphasis on visual appeal, modern designs, and staying current with trends (both in home decor and potentially fashion).
• •Quality: High-quality printing and materials are highlighted for the decor items.
• •Self-Expression & Personalization: Offering products that allow customers to create spaces (or fashion looks) that reflect their personal style. The murals aim to help create "a spectacular design you have always dreamt of".
• •Accessibility/Ease of Use (for Home Decor): Promoting DIY installation for wall murals.
• •Inspiration: Providing products that inspire customers to enhance their surroundings or personal style. The Pinterest boards for "Vivyet The Label" also aim to inspire.

Best Practices

• •Define Your Core Audience and Speak to Them: Understand who you're trying to reach—whether it's the style-conscious homeowner for decor or the trendy individual for fashion. Tailor your language, references, and channels accordingly.
• •Maintain Visual and Verbal Synergy: Ensure the style of your copy matches the aesthetic of your visuals (website imagery, product photos, social media posts). For Vivyet, this means pairing chic, aspirational visuals with equally stylish and evocative language.
• •Be Consistent Across All Channels: Whether it's website copy, social media updates, email marketing, or customer service interactions, the brand's core tone (e.g., stylish, aspirational, empowering) should be recognizable.
• •Emphasize Benefits with Emotion: Don't just list features; explain how your products enhance the customer's life. For Vivyet, this means focusing on the joy of self-expression, the confidence from a stylish home/outfit, or the ease of creating a beautiful space.
• •Create a Simple Tone of Voice Guide: Document key characteristics of your brand voice (e.g., "Chic & Aspirational," "Empowering & Creative," "Clear & Helpful") with do's and don'ts to ensure anyone writing for the brand can maintain consistency. This guide should reflect the brand's values and personality.

Social Perception

Home Decor: Presented as a way to easily and affordably transform a space, mentioned in interior design trend lists. Fashion (Vivyet The Label): Fashionable, modern, and aspirational, aligned with Sammy Rodin's social media presence. General: Findable on e-commerce sites, but brand recognition isn't very high.

Copy Examples

• •Headline: Transform Your Space, Effortlessly. Body: Dreaming of a home that truly reflects you? Vivyet's stunning peel-and-stick wall murals and canvas art make it simple. Discover vibrant designs, easy DIY installation, and the power to turn any room into your personal sanctuary. Style your story, one wall at a time. (Tone: Aspirational, empowering, practical)
• •Social Media Post (Image: Stylish room with a Vivyet mural): Caption: Wall-to-wall WOW. ✨ Create the backdrop to your life with Vivyet. Our high-quality, easy-to-install murals are designed to inspire. What dream scene will you bring to life? #VivyetWalls #HomeDecor #InteriorDesign #WallMural #DreamSpace (Tone: Trendy, engaging, inspirational)
• •Product Description Snippet (for a floral mural): Text: Immerse yourself in botanical beauty. Our [Mural Name] mural, with its lush, high-resolution floral print, brings the serenity of a blooming garden into your home. Crafted from eco-friendly, durable material for a lasting statement. (Tone: Descriptive, evocative, quality-focused)
• •Email Subject Line: Unveil a New You (and a New Room!) with Vivyet. Email Body Snippet: Ready for a refresh? At Vivyet, we believe your space should be as stylish and unique as you are. Explore our latest collection of art-inspired wall decor and find the perfect piece to express your signature style. (Tone: Personal, stylish, inspiring)
• •Website Banner: Vivyet: Where Your Walls Tell Your Story. Sub-text: Elevate your interiors with artistically designed murals and prints. Premium quality, effortlessly chic. (Tone: Bold, sophisticated, benefit-oriented)