Brand Tone

expert, direct, and no-frills

Brand Values

• •Expertise & Specialization
• •Authenticity
• •Functionality & Performance
• •Community-Centric

Best Practices

• •Always use the technical, direct language of the racing community, avoiding marketing jargon and overly descriptive language. Terms like "track-proven," "race-ready," and specific part names resonate more than generic benefits.
• •Make the product the hero of all copy. Descriptions should be factual, focusing on specifications, materials, and compatibility. The primary goal is to inform, not to entertain.
• •Subtly remind customers of your specialized knowledge and authenticity. Phrases like "As racers ourselves" or "Selected for NZ tracks" can build trust without overt selling.
• •Maintain a no-frills, straightforward approach in all communications. Avoid flashy graphics, clickbait-style headlines, or emotive storytelling that feels inauthentic to the brand's core.
• •Be a resource; product descriptions should include key specs and fitting information to help racers make quick, informed decisions. Copywriting should be as functional and reliable as the parts themselves.

Social Perception

Reliable, specialist supplier; a go-to source for serious racers who value knowledge and product availability over a polished online personality. Seen as a core part of the racing infrastructure in New Zealand, trusted for its parts.

Copy Examples

• •Built for the Clay. Ready to Win. From chassis components to high-performance engine parts, we stock what you need to get to the front of the pack. No fluff, just track-proven speedway parts for serious racers.
• •Your Weekend on the Track Starts Here. Don't let a busted part keep you in the garage. We provide quality, reliable midget and speedway components to get you back out where you belong. Shop our range of in-stock parts now.
• •The Parts the Pros Trust. With years of experience in the New Zealand speedway scene, we know what it takes to build a competitive car. Browse our selection of hand-picked parts from leading brands and our own trusted workshop.
• •Stop Searching. Start Building. We are the specialist supplier for all your speedway needs. From rod ends to full rolling chassis, find the specific, hard-to-get parts right here. Fast shipping NZ-wide.
• •Performance isn't a Luxury. It's a Necessity. Gain the competitive edge with our range of high-performance brake systems, suspension components, and engine parts. Built to perform, priced for the racer.