Brand Tone

Performance-oriented and Aspirational, Inspirational and Encouraging, Modern and Stylish, Community-focused

Brand Values

• •Performance & Innovation
• •Fitness & Wellbeing
• •Accessibility
• •Quality & Durability
• •Passion for Water
• •Community & Inclusivity

Best Practices

• •Focus on Empowerment: Use language that inspires confidence and motivates individuals to achieve their swimming and fitness goals.
• •Highlight Innovation & Quality: Subtly weave in mentions of Speedo's technological advancements and the durability of its products.
• •Promote Inclusivity: Address a wide range of swimmers, from beginners to athletes, emphasizing that Speedo is for everyone who loves the water.
• •Maintain an Energetic and Positive Voice: Keep the tone upbeat and encouraging, reflecting the positive impact of swimming.
• •Emphasize the "Why": Connect with the deeper reasons people swim – fitness, mental clarity, joy, competition – rather than just focusing on product features.

Social Perception

Market Leader, Trusted & Reputable, Associated with Fitness, Premium Brand, Concerns

Copy Examples

• •Unleash Your Potential. Dive in with Speedo's cutting-edge swimwear and conquer your personal best. #SpeedoIndia #PerformanceSwimming
• •More Than Just a Sport, It's a Lifestyle. Discover the joy and holistic benefits of swimming with Speedo. #GetSpeedoFit #SwimForLife
• •Engineered for Every Swimmer. From your first lap to the finish line, experience the Speedo difference. Quality, comfort, and performance in every stitch. #SpeedoInnovation #SwimGear
• •Make Waves. Look good, feel great, and swim stronger with Speedo's latest collection. Style meets performance. #SpeedoStyle #WaterConfidence
• •Join the Movement. Speedo and [Partner Name] are making swimming more accessible than ever. Dive into a healthier you. #SpeedoCommunity #SwimTogether