Brand Tone

Confident and Bold, Expert and Quality-Focused, Authentic and No-Nonsense, Passionate, Proudly American

Brand Values

• •Quality Craftsmanship
• •Made in the USA
• •Performance
• •Customer Service
• •Authenticity/Boldness
• •Heritage/Experience

Best Practices

• •Be Direct and Confident: Use strong verbs and avoid overly passive language. Let the quality and boldness of the products speak through the copy.
• •Emphasize "Made in USA" and Craftsmanship: Consistently weave in the American-made aspect and the attention to detail in manufacturing. This is a core differentiator.
• •Speak the Rider's Language (Authentically): Use terminology and a tone that resonates with Harley enthusiasts and custom builders, but avoid forcing slang if it doesn't feel natural. The slightly edgy, "cool shit" vibe on TikTok works well for that platform.
• •Show, Don't Just Tell: Instead of just saying "high quality," describe the materials (e.g., "solid T6061 billet aluminum") or the process ("precision CNC machined").
• •Maintain a Passionate and slightly Rebellious Undercurrent: Let the love for motorcycles and the spirit of customization shine through. The tone can be professional yet still convey an attitude that aligns with the freedom and individuality of motorcycle culture.

Social Perception

Positive, Reliable, Respected in the Niche, Appreciation for Design

Copy Examples

• •Instagram Post (Image of a new CNC machined part): Fresh off the mill and ready to roar. Our new [Part Name] – precision engineered in the heart of Missouri from solid billet. This ain't your average bolt-on. This is Speed Dealer. #SpeedDealerPerformance #MadeInUSA #HarleyCustom #CNCmachined #MotorcycleParts
• •Facebook Ad (targeting Harley owners): Stop dreaming, start building. Your Harley deserves better than stock. Speed Dealer Customs delivers American-made grit and rock-solid performance parts that set you apart. Shop now and feel the difference. [Link to website] #SpeedDealerCustoms #HarleyDavidson #CustomMotorcycle #PerformanceParts #AmericanMade
• •TikTok Video Slogan/Overlay Text (fast-paced edit of bikes with their parts): Less talk, more torque. Speed Dealer: Fueling your build with pure American muscle. #MakeItLoud #SpeedDealer #CoolShit #HarleyPerformance #MissouriMade
• •Website Banner Text: THE REAL DEAL. American-Crafted. Rider-Proven. Speed Dealer Performance – Uncompromising quality for your Harley Davidson.
• •Email Newsletter Snippet (New Product Launch): You asked. We machined. Introducing the [New Part Name] – built with the same Speed Dealer toughness and precision you demand. Engineered for performance, born in the USA. Get yours before it's gone. [Link to product]