Brand Tone

Enthusiastic & Passionate, Community-Focused & Supportive, Helpful & Educational, Informal & Approachable, Efficient & Fast, Knowledgeable & Expert

Brand Values

• •Community
• •Speed & Efficiency
• •Accessibility & Inclusivity
• •Quality
• •Passion for Cubing
• •Customer Satisfaction
• •Support & Education

Best Practices

• •Speak 'Cuber': Use terminology and references that resonate with the speedcubing community (e.g., PB, algorithms, F2L, OLL, PLL, specific cube brands). This shows authenticity and understanding.
• •Emphasize Speed & Local Advantage: Consistently highlight fast, local (Melbourne-based) shipping for Australian customers. This is a key differentiator.
• •Maintain an Enthusiastic and Encouraging Voice: Whether it's product descriptions, social media updates, or tutorial introductions, the passion for cubing should shine through. Be supportive of cubers at all levels.
• •Be Genuinely Helpful: Ensure all content, especially educational material, is clear, accurate, and easy to understand. Position the brand as a go-to resource for learning and improvement.
• •Foster Community Interaction: Actively engage with comments and messages on social media. Feature user-generated content or highlight local cubing achievements when possible to reinforce the community aspect.

Social Perception

Positive within the Australian cubing niche, Helpful Resource, Engaging for Younger Audiences, Some Confusion/Mixed Reviews Externally, Seen as an authority and go-to place

Copy Examples

• •Headline: Stop the Wait, Start the Solve! 🇦🇺 Body: Tired of international shipping lag? Get your next PB-smasher FAST from SPEEDCUBE.COM.AU! We're Aussie cubers, shipping daily from Melbourne. Cubes, lube, timers – we’ve got your back! #SpeedcubeAU #CubingAustralia #NextDayCubes
• •Headline: From Zero to Hero, One Layer at a Time! 🧩 Body: New to the cube? No worries! Our beginner-friendly guides and video tutorials make learning fun and easy. Join the Aussie cubing family today and unlock your first solve! Visit SPEEDCUBE.COM.AU/tutorials. #LearnToCube #RubiksCubeAustralia #SpeedcubingJourney
• •Headline: Fuel Your Need for Speed! 🔥 Body: Shave seconds off your solve time with the latest GAN, MoYu, and QiYi cubes. Plus, find the perfect lube to keep things smooth. The Aussie speedcubing community trusts us – find out why! Shop now at SPEEDCUBE.COM.AU. #AussieSpeedcubers #CubeShop #GetFaster
• •Headline: More Than Just a Store, We're Your Cubing Crew! 🤝 Body: At SPEEDCUBE.COM.AU, we live and breathe cubing. Run by Aussie cubers, for Aussie cubers. Got a question? Need advice on your next cube? We’re here to help you crush those PBs! #CubingCommunityAU #SpeedcubeFamily #AskACuber
• •Headline: Your Next Cube is Calling! 📞 (And it ships FAST!) Body: Don't let a slow cube hold you back. Explore Australia's biggest range of speedcubes and accessories at SPEEDCUBE.COM.AU. Fast Melbourne shipping means more time solving, less time waiting! #SpeedcubeMelbourne #FastCubes #AustralianCubers