Brand Tone

Artistically Conscious and Inclusively Expressive

Brand Values

• •Celebration of Art
• •Sustainability
• •Inclusivity & Freedom of Style
• •Authenticity & Quality
• •Community Building

Best Practices

• •Embrace Artistic Language: Use evocative and descriptive words that reflect the creativity and craftsmanship of the pieces.
• •Highlight Core Values Consistently: Weave in mentions of sustainability, inclusivity (unisex), art collaboration, and community naturally within product descriptions, social media posts, and all brand communications.
• •Speak to Individuality and Self-Expression: Address the audience as unique individuals. Use phrases that empower them to express their personal style and identity.
• •Maintain a Sophisticated yet Approachable Voice: The tone should feel cultured and appreciative of art, but not elitist or exclusionary.
• •Be Authentic and Transparent: Especially regarding sustainability and artist collaborations. Share details about the artists, the materials, and the 'why' behind Polma.

Social Perception

Polma is likely perceived as a niche, art-driven brand offering unique, high-quality, and sustainable alternatives to mass-market fashion. Customers probably appreciate the artistic designs, the unisex approach, and the brand's commitment to ethical values.

Copy Examples

• •Meet the canvas you can wear. Our latest collaboration with [Artist's Name] transforms their vision into wearable art. Crafted from organic cotton, this unisex tee isn't just a garment – it's a statement of creativity and conscious style. Express your unique story. #PolmaArt #WearableCanvas #SustainableFashion #UnisexStyle #[ArtistName]Collab
• •Beyond Labels. Beyond Trends. The Polma [Jacket Name] Jacket is designed for every individual. Its clean lines and sustainable fabric offer timeless style and conscious comfort. Featuring an exclusive lining print by artist [Artist's Name], it’s a subtle nod to the art that inspires us. Wear it your way. #PolmaUnisex #ArtInspired #SustainableOuterwear #FreedomInFashion
• •Hi [Customer Name], At Polma, we believe fashion is a dialogue – between the artist and the wearer, between style and sustainability. Discover our new arrivals, born from unique artistic collaborations and crafted with respect for our planet. Pieces designed to let your true self shine. Explore the collection and find the art that speaks to you.
• •Tired of the same? Polma offers unisex apparel that’s as unique as you are. We partner with emerging artists to create limited-edition pieces on sustainable textiles. It's more than clothing; it's a commitment to art, inclusivity, and a greener future. Find your masterpiece. Shop Polma. [Link] #PolmaFashion #ArtMeetsFashion #EcoConscious #UnisexClothing #SupportArtists
• •Polma began with a simple idea: that clothing could be a bridge. A bridge between art and everyday life, between individual expression and community, between looking good and doing good. We champion emerging artists, embrace sustainable practices, and design for every body, undefined by labels. Join us in weaving a new narrative for fashion. #ThisIsPolma #ArtInFashion #SustainableJourney #InclusiveByDesign