Brand Tone

Empathetic & Supportive, Informative & Direct, Trustworthy & Experienced, Accessible & No-Nonsense, Slightly Informal (in video content)

Brand Values

• •Accessibility & Affordability
• •Empowerment & Improved Quality of Life
• •Customer Focus & Support
• •Innovation & Quality
• •Simplicity & Ease of Use

Best Practices

• •Prioritize Empathy: Always write from a place of understanding the challenges your users face. Use language that conveys compassion, support, and hope. Focus on the positive impact your products have on their lives.
• •Be Clear and Direct: Avoid jargon where possible, or explain technical terms simply. Information about products, pricing, and processes should be straightforward and easy to understand. This is especially important when explaining the benefits of buying direct versus through insurance.
• •Show, Don't Just Tell (with Testimonials): Let customer voices reinforce your brand values. Use genuine testimonials that speak to the effectiveness of the products and the quality of support.
• •Maintain a Helpful and Supportive Stance: Whether in website copy, FAQs, or social media responses, the tone should consistently be helpful, patient, and aimed at providing solutions and support.
• •Highlight Experience and Trustworthiness Subtly: While it's important to convey your long history and expertise, do so in a way that builds confidence rather than boasts. Focus on the benefits of that experience for the customer (e.g., "Our 30 years of experience means we understand what works").

Social Perception

Positive Impact, Reliable & Trustworthy, Helpful & Supportive Customer Service, Good Value, Specialized Solution Provider

Copy Examples

• •Headline: Unlock Your Voice. Discover a World of Communication. Body: At Speech Tablets by Gus Communication Devices, we believe everyone deserves to be heard. For over 30 years, our passion has been to provide intuitive, affordable speech solutions that empower individuals with autism, aphasia, and other communication challenges. Find the TalkTablet that’s right for you and start connecting today. Call to Action: Explore Speech Tablets
• •Headline: The Clear Choice for Communication. Quality You Can Trust, Prices You Can Afford. Body: Tired of complex processes and inflated costs? Gus Communication Devices offers high-quality Samsung and Apple speech tablets directly to you. Get the leading TalkTablet PRO app and dedicated support, all without the insurance runaround. Because clear communication shouldn’t come with complications. Call to Action: Learn Why Direct is Better
• •Headline: See the Difference a Voice Can Make. Body: "This tablet has been a miracle for our family." – [Actual Customer Type, e.g., Parent of a non-verbal child]. We hear stories like this every day. Our speech tablets are designed to be easy to use and customize, helping your loved ones express themselves, learn, and engage with the world more fully. Call to Action: Read More Success Stories
• •Headline: More Than Just a Tablet. It's a Lifeline. Body: For individuals facing communication barriers due to stroke, Parkinson's, or autism, our TalkTablet solutions offer a vital connection. With SymbolStix icons, customizable vocabularies, and dedicated US-based support, we're here to help bridge the communication gap. Call to Action: Find Your Solution
• •Headline: 30+ Years of Giving Voices a Chance to Shine. Body: Gus Communication Devices has been a pioneer in AAC technology since 1992. Our commitment is to provide innovative, reliable, and user-friendly speech tablets that grow with you. Experience the dedication and expertise that have helped thousands find their voice. Call to Action: Discover Our Story