Brand Tone

Inclusive and Affirming, Supportive and Empathetic, Responsible and Ethical, Approachable and Friendly, Informative and Reassuring

Brand Values

• •Safety and Comfort
• •Accessibility
• •Quality
• •Inclusivity and Community Support
• •Environmental Responsibility
• •Authenticity and Empowerment

Best Practices

• •Prioritize Inclusive Language: Always use gender-neutral terms unless specifically referring to an identity. Be affirming and respectful of all gender identities and experiences. Avoid assumptions and stereotypes.
• •Emphasize "Safety" and "Comfort": These are core values and key differentiators. Consistently highlight how the products are designed with the user's well-being in mind, referencing features like breathability and sensory-friendly materials.
• •Lead with Empathy and Understanding: Acknowledge the importance of gender affirmation and the positive impact (e.g., "gender euphoria") that well-fitting, safe products can have. Share the founder's story where appropriate to build connection.
• •Highlight Ethical Commitments: Regularly mention the eco-friendly practices (recycled materials, tree planting, plastic-free packaging) as this resonates with conscientious consumers and is a strong part of the brand identity.
• •Maintain an Authentic and Approachable Voice: Be informative and clear, but also warm and supportive. Engage with the community genuinely, answer questions transparently, and foster a sense of belonging.

Social Perception

Trusted and Reputable, High-Quality Products, Ethical and Conscious, Supportive of the Community, Good Customer Service, Worth the Wait/Price

Copy Examples

• •Headline: Find Your Fit, Feel Your Euphoria. Body: At Spectrum Outfitters US, we believe everyone deserves to feel comfortable and confident in their own skin. Our binders are designed with your safety and comfort as our top priority, so you can focus on living your most authentic life. Experience the difference quality and care can make. #SpectrumSafety #GenderEuphoria
• •Headline: Breathe Easier, Live Freer. Body: Designed by us, for you. Our unique back-compressing binders offer a secure fit without sacrificing breathability. Made with eco-conscious, recycled materials, because caring for yourself and the planet go hand in hand. Discover comfort that empowers.
• •Headline: Your Journey, Your Binder, Our Support. Body: We know finding the right binder is a personal journey. That's why Spectrum Outfitters US is committed to providing safe, high-quality, and sensory-friendly options. From our discreet packaging to our helpful sizing guides, we're here to support you every step of the way.
• •Headline: More Than a Binder: It's a Commitment to You and Our Planet. Body: Feel good inside and out. Our binders are crafted for your comfort and affirmation, using recycled ocean plastics. Plus, every order plants a tree. Join a community that values quality, safety, and a greener tomorrow.
• •Headline: Comfort. Confidence. Community. Body: Spectrum Outfitters US: Founded on the principle of making safe binding accessible. We offer premium, sensory-friendly binders so you can express yourself authentically and comfortably. Welcome to a community that understands and supports your gender journey.