Brand Tone

Authentic, Knowledgeable, Supportive, Empowering, Community-Focused, Enthusiastic, Passionate, Modern, and Trendy

Brand Values

• •Authenticity
• •Quality
• •Community
• •Knowledge & Expertise
• •Evolution & Innovation
• •Passion

Best Practices

• •Speak the Language: Use terminology and slang authentic to graffiti and streetwear culture (e.g., "writers," "tag," "piece," "bombing," "drops"), but ensure it's accessible enough for a broader audience interested in the aesthetic. Maintain an enthusiastic and knowledgeable tone.
• •Emphasize Community & Support: Consistently reiterate that SPECTRUM is part of and supports the graffiti community. Share user-generated content, highlight artists, and frame products as tools for their expression and success.
• •Show, Don't Just Tell, Your Knowledge: Go beyond stating you have "real-deal knowledge." Create content (blog posts, videos, tutorials, product descriptions) that educates and offers genuine insights into techniques, history, and product benefits for artists. Reference the cultural significance of items.
• •Maintain Visual Consistency: Ensure photography and videography align with the raw, urban, yet high-quality aesthetic of graffiti and streetwear. Showcase products in action or within culturally relevant settings.
• •Be Authentic and Passionate: Let the genuine passion for graffiti and streetwear shine through in all communications. Avoid overly corporate or generic marketing language. The tone should feel like it’s coming from someone deeply embedded in the culture.

Social Perception

Respected Hub, Reliable & Trustworthy, Culturally Connected, Curator of Quality, and Supportive Entity

Copy Examples

• •Headline: Unlock Your Walls. Unleash Your Style. Body: From premium Montana cans to the freshest Grog markers, SPECTRUM is your arsenal. Fuel your creativity and make your mark. Shop the latest drops for writers, by writers. Call to Action: Explore Supplies.
• •Headline: More Than Ink. It's Identity. Body: SPECTRUM gets it. Graffiti is culture. Streetwear is your statement. We stock the gear that speaks your language. Real tools, real knowledge, for every artist on the journey. Call to Action: Discover Your Style.
• •Headline: Rooted in the Streets. Curated for You. Body: For over a decade, SPECTRUM has backed the graffiti scene. We bring you the best in spray paint, markers, and street-approved apparel from iconic brands. Elevate your art. Call to Action: Shop New Arrivals.
• •Headline: The City is Your Canvas. We Provide the Palette. Body: SPECTRUM: Your direct line to the world's best graffiti supplies and authentic streetwear. Passionate about the culture, dedicated to the craft. Call to Action: Get Inspired.
• •Headline: Tag, Piece, Bomb. Dress the Part. Body: From the stealthy comfort of our hoodies to the precision of our finest caps, SPECTRUM equips you for every mission. Represent the culture, from wall to wardrobe. Call to Action: Gear Up.