Brand Tone

artistic, dark/mysterious, imaginative, and niche-focused, engaging and community-oriented, appreciative of literature, accessible, and possibly nostalgic.

Brand Values

• •Artistic Expression & Creativity
• •Individuality & Uniqueness
• •Quality
• •Literary Appreciation & Accessibility
• •Imagination & Fantasy

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., mysterious, evocative, artistic, sophisticated, accessible), including preferred vocabulary, words to avoid, and sentence structure examples.
• •Know Your Audience: Understand who you are talking to. For the Jacob Meola line, the audience likely appreciates art, fantasy, and darker aesthetics. Tailor language to resonate with their interests and level of familiarity with these themes.
• •Use Evocative & Sensory Language: Especially for the art-focused products, use words that paint a picture and appeal to the imagination (e.g., "haunting," "ethereal," "intricate," "whispers," "shadows").
• •Maintain Consistency Across All Platforms: Whether it's a website product description, a social media post, or an email, the core essence of the brand's voice should remain recognizable.
• •Storytelling: Weave a narrative around the brand and products. The name "Spectre" and the art style lend themselves well to storytelling that hints at mystery, magic, or hidden worlds. For the broader "Spectre Books" that deals in various genres, the story could be about the "afterlife of books" and the joy of rediscovery.

Social Perception

a source for unique, artist-driven products, a valuable resource for affordable reading, evokes mystery, the supernatural, or a sense of sophisticated intrigue.

Copy Examples

• •Instagram Post (Showcasing new artwork/product): "Unveil the shadows. Explore the intricate new [Product Name] from Spectre Books, where art whispers tales from other realms. Dare to color outside the lines? #SpectreBooks #JacobMeola #DarkArt #FantasyArt #NewCollection"
• •Facebook Ad (Targeting fantasy art lovers): "Tired of the mundane? Spectre Books offers a portal to the extraordinary. Jacob Meola's hauntingly beautiful designs on apparel, home goods, and our signature coloring book await. Find your spectre. Shop now. [Link]"
• •Website Banner (Homepage): "Spectre Books: Art for the Shadows, Stories for the Soul. Discover the world of Jacob Meola."
• •Product Description (Coloring Book): "Each page a passage, each stroke a spell. The Spectre Books Official Coloring Book by Jacob Meola invites you to co-create worlds unseen. Embrace the beauty of the spectral."
• •Email Newsletter Subject Line: "New Spectres Have Arrived... 👁️ Inside: Exclusive Art & Offers."