Brand Tone

Professional, Knowledgeable, Customer-centric, Approachable, Value-driven, Accessible, Stylish, Modern, Reassuring, Trustworthy.

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Expertise & Trust
• •Style & Choice
• •Accessibility & Convenience

Best Practices

• •Use clear and concise language, avoiding technical jargon unless necessary and well-explained.
• •Focus on the customer and their needs, highlighting the benefits of Specsmart.co.uk's products and services.
• •Maintain a balance between professionalism and approachability, conveying expertise while remaining friendly and helpful.
• •Emphasize the value proposition of quality eyewear at affordable prices.
• •Incorporate keywords related to style, fashion, and eye health to attract a wider audience.

Social Perception

Trusted destination for quality, affordable, and stylish eyewear with excellent customer care. The brand should highlight British standards and the expertise behind the brand. Focus on benefits for the customer and present eyewear as a fashion accessory as much as a visual aid.

Copy Examples

• •See clearly and look great with our stylish range of glasses and sunglasses. Prescription eyewear from just £9!
• •At Specsmart.co.uk, your vision is our priority. Our experienced opticians provide personalized advice and exceptional eyewear solutions.
• •Upgrade your eyewear for the new year! Discover the latest trends in designer frames and lens technology at Specsmart.co.uk.
• •Don't compromise on quality. Shop affordable eyewear that conforms to British standards at Specsmart.co.uk. 100% guarantee returns policy.
• •Experience the Specsmart.co.uk difference: exceptional customer service, a welcoming atmosphere, and the perfect pair of glasses for you.