Brand Tone

Welcoming & Friendly, Community-Focused, Passionate & Enthusiastic, Playful & Fun, Authentic & Down-to-Earth

Brand Values

• •Quality Craftsmanship
• •Community Engagement
• •Innovation & Variety
• •Local Sourcing
• •Customer Experience
• •Family & Friendship

Best Practices

• •Embrace "Community First" Language: Always highlight the local connection, whether it's events, ingredients, or partnerships. Use inclusive language that makes everyone feel like part of the Speckled Pig family.
• •Balance Passion with Playfulness: Share your enthusiasm for the craft authentically, but don't be afraid to inject humor and fun phrases (like "Go Pig or Go Home!"). This keeps the brand approachable and memorable.
• •Show, Don't Just Tell, About Quality: Instead of just saying "high-quality beer," describe the New York State malts and hops, the care in the brewing process, or the fresh ingredients in the pizzas. Let the details speak to the quality.
• •Be Genuinely Welcoming and Inclusive: Ensure all communications, from social media replies to event descriptions, are friendly and inviting to a diverse audience, including families, craft beer aficionados, and casual visitors.
• •Maintain Visual Consistency with Tone: Ensure that photography and visual elements on social media and the website reflect the warm, vibrant, and community-oriented feel of the brand. Bright, appealing images of people enjoying themselves, the food, and the beer will reinforce the written tone.

Social Perception

Local Gem & Community Hub, High-Quality Brewpub, Family-Friendly & Welcoming, Passionate and Skilled Brewers, Innovative and Growing

Copy Examples

• •Headline: Your Community Table Awaits. Body: More than just a brewery, Speckled Pig is where Ballston Spa comes together. Pull up a chair, grab a fresh pint brewed with NY hops, and share a delicious wood-fired pizza. Good times, great beer, and even better company – that's the Pig promise. #SpeckledPigBrewing #BallstonSpaNY #CommunityCrafted
• •Headline: From Our Farm-Brewery Heart, To Your Glass. Body: We're passionate about two things: exceptional beer and our New York roots. As a NYS Farm Brewery, every sip supports local farmers and celebrates true craft. Taste the difference quality ingredients and a whole lotta love make. Cheers to that! #NYFarmBrewery #DrinkLocalNY #CraftBeerLove #SpeckledPig
• •Headline: Not Just Pizza, It's a Pig Out! Body: Our wood-fired oven isn't just for show – it's the heart of our kitchen, turning out artisan pizzas from the classic to the creatively delicious (Pickle pizza, anyone?). Perfectly paired with our handcrafted ales, it's an experience you won't want to share... but probably should. 😉 #WoodFiredPizza #SpeckledPigEats #BeerAndPizza #FoodieFinds
• •Headline: Level Up Your Week: Trivia, Tunes & Taps! Body: Why wait for the weekend? Speckled Pig is buzzing all week long! Join us for lively trivia nights, kick back with live music, or just enjoy the vibrant taproom vibe. There’s always something brewing. Check our events calendar! [Link to events] #SPBEvents #BallstonSpaFun #CraftBeerEvents #BreweryLife
• •Headline (for the upcoming distillery): The Next Chapter is Still in the Making. Body: Get ready, Ballston Spa! The Still at Speckled Pig is coming soon. Imagine an inviting, speakeasy vibe, perfectly crafted cocktails featuring our own distilled spirits, and elevated pub fare. The same passion for quality and community you love from the brewery, with a sophisticated new twist. Follow us for updates! #TheStillAtSpeckledPig #ComingSoon #BallstonSpaDistillery #CraftSpirits