Brand Tone

Passionate & Enthusiastic, Authentic & Traditional, Quality-Driven & Expert, Friendly & Approachable, Appreciative & Engaging

Brand Values

• •Quality: Stated as their top priority, ensured through personal supplier relationships, on-site quality checks, and a focus on high standards like humane animal husbandry and traditional craftsmanship.
• •Authenticity & Tradition: Sourcing directly from Austrian, South Tyrolean, and Italian producers, emphasizing traditional, generationally-passed-down crafting methods.
• •Trust & Personal Connection: Building close relationships with their suppliers (farmers and butchers) and fostering trust with customers through transparency and expertise.
• •Customer Satisfaction & Culinary Experience: Aiming to bring the "taste of the Alps" to customers and provide a unique culinary journey. They want customers to "taste their life anew."
• •Passion: The owner's genuine love for the products and the culinary world is a frequently mentioned aspect.

Best Practices

• •Emphasize Passion and Expertise: Use language that conveys enthusiasm for the products and deep knowledge of their origins and craftsmanship. Share the story of the owner's culinary background.
• •Highlight Authenticity and Tradition: Consistently refer to the Austrian, South Tyrolean, and Italian heritage of the products. Mention traditional methods, generational knowledge, and the handpicked nature of the selection.
• •Focus on Quality and Sensory Details: Use descriptive adjectives that appeal to taste, smell, and texture. Stress the high quality of ingredients and the care taken in production and selection.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a valued customer. Be open to questions, offer advice, and make the shopping experience feel personal and welcoming.
• •Showcase Personal Connections: Talk about the relationships with farmers and butchers. This reinforces trust, transparency, and the "story" behind the products, making the brand more than just a retailer.

Social Perception

Highly Positive, Specialist & Niche Provider, Trustworthy, A "Find" or "Hidden Gem", Associated with Markets and Events

Copy Examples

• •Headline: Taste the Alps: Authentic Speck, Crafted with Passion. Body: Journey to the heart of Tyrol with every bite. At Speckdealer, we personally select the finest traditional speck, cured meats, and artisan cheeses from small-scale producers who share our dedication to quality and heritage. Discover flavors passed down through generations. Schmeck' dein Leben neu! Call to Action: Shop Our Alpine Collection.
• •Headline: More Than Just Speck. It's a Tradition. Body: We travel across Austria and South Tyrol, forging personal connections with farmers and butchers to bring you specialties made with time-honored methods and the best ingredients. From mountain-air dried speck to rich alpine cheeses, experience the true taste of tradition. Call to Action: Explore Our Handpicked Delicacies.
• •Headline: Your Personal Guide to Alpine Indulgence. Body: Not sure which Kaminwurz to choose or the perfect wine to pair with your Bergkäse? Our passionate team, led by a seasoned chef, is here to share their expertise and help you discover your new favorite treat. Quality you can taste, advice you can trust. Call to Action: Ask the Speckdealer!
• •Headline: From Our Alpine Partners to Your Table. Body: We believe in "mehr als artgerechte Tierhaltung" (more than just species-appropriate animal husbandry) and short transport routes. This commitment to ethical sourcing and quality shines through in every delicious slice. Taste the difference that passion and real partnerships make. Call to Action: Discover Our Responsible Sourcing.
• •Headline: Found Us at the Market? The Flavor Continues Online! Body: Loved our speck and cheese at the [Market Name/Event]? Bring those incredible Alpine flavors home any time. Our online shop is stocked with all your market favorites and more. Let Speckdealer bring the taste of the mountains to you. Call to Action: Visit Our Online Shop & Relive the Taste!