Brand Tone

Professional, Solution-Oriented, Knowledgeable, Appreciative, Innovative

Brand Values

• •Quality
• •Solutions & Expertise
• •Customer Focus & Value
• •Innovation
• •Partnership/Collaboration

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Solution-Oriented, Knowledgeable, Appreciative, Innovative), key messaging points, preferred terminology (and terms to avoid), and provide examples. This ensures everyone writing for the brand is aligned.
• •Focus on "Solutions" and "Value": Consistently frame product descriptions and service explanations around how they solve a client's problem or add value to their project. Use phrases like "solution-based," "delivers value," "enhances efficiency," "ensures durability."
• •Maintain Professional & Expert Language: Use clear, concise, and industry-relevant language. Support claims with specifications and benefits. Avoid overly casual slang or jargon that the target audience (architects, designers) may not appreciate.
• •Showcase Expertise Through Content: Create blog posts, case studies, or technical sheets that highlight product knowledge, successful project applications, and understanding of industry challenges. This reinforces the "Architectural Product Specialists" positioning.
• •Regularly Review and Audit Content: Periodically review website copy, social media posts, marketing materials, and sales communications to ensure they consistently reflect the established brand tone and values. Update as necessary to maintain accuracy and relevance.

Social Perception

B2B Focus, Specialized & Technical, Reliable Supplier (Implied), Industry Contributor

Copy Examples

• •Headline: Specified Solutions: Elevating Commercial Spaces with High-Performance Architectural Finishes. Body: For architects and designers who demand excellence, Specified Solutions delivers a curated collection of innovative flooring and wall products. We provide tailored solutions and technical expertise to bring your vision to life, ensuring lasting quality and exceptional value for every project. Call to Action: Explore Our Catalog | Request a Consultation
• •Headline: Beyond Products: Partnering for Your Project's Success. Body: At Specified Solutions, we're more than a distributor. We're your dedicated partner in architectural specification. From initial concept to final installation, our team offers unparalleled support, technical services, and solution-based products designed to meet the unique challenges of your commercial environment. Call to Action: Discover Our Turn-Key Solutions
• •Headline: Innovation in Every Fiber, Durability in Every Design. Body: Introducing the latest in commercial surfacing from Specified Solutions. Our new [Product Category, e.g., USV Wallcovering patterns] combine cutting-edge aesthetics with the robust performance your clients expect. Transform your next project with materials built to inspire and endure. Call to Action: View New Arrivals | Get a Sample
• •Headline: Specified Solutions: Your Trusted Source for [Specific Sector, e.g., Healthcare] Architectural Products. Body: Designing for demanding environments like [Specific Sector] requires specialized knowledge and materials. Specified Solutions offers a comprehensive portfolio of flooring and wall surfaces, including hygienic and durable options like Grabo Silverknight, engineered to meet stringent industry standards while enhancing facility aesthetics. Call to Action: Learn More About Our [Specific Sector] Expertise
• •Headline: Thank You for Building With Us. Body: To our valued architects, designers, and construction partners: Your vision and dedication inspire us. Specified Solutions is committed to continually providing the high-quality architectural products and expert support you rely on to create exceptional spaces. We appreciate your trust and collaboration. Call to Action: Connect With Our Team