Brand Tone

Established and Experienced, Professional and Quality-Focused, Customer-Centric and Service-Oriented, Comprehensive and Full-Service

Brand Values

• •Recognition and Appreciation: Believing in the importance of validating and appreciating individuals through their products.
• •Quality and Craftsmanship: Using fine materials and combining technology with "Old World Craftsmanship."
• •Customer Success: Aiming to make their customers' businesses more successful.
• •Reliability and Timeliness: Striving to provide the right product, at the right price, on time.
• •Innovation: Having a history of innovation, including adapting laser technology for the engraving industry.

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in the company's long history (since 1958) to build trust and authority.
• •Highlight Quality and Craftsmanship: Use descriptive language that conveys the premium nature of the materials and the skill involved in the engraving process.
• •Maintain a Professional and Respectful Voice: Address customers with a tone that reflects the significance of recognition and achievement.
• •Focus on Customer Needs and Solutions: Frame product descriptions and services around how they meet the customer's specific recognition goals (e.g., "recognizing employees," "celebrating victories").
• •Showcase Versatility: Clearly communicate the wide range of products and customization options available to cater to diverse client needs, from large corporations to individual buyers.

Social Perception

Generally viewed as a long-standing, large, and experienced awards provider in the Georgia/Atlanta area. They are known for a wide selection of products. Some customer reviews point to inconsistencies in service and product quality, with issues in responsiveness and order accuracy. However, other customers praise their service and speed.

Copy Examples

• •Headline: Celebrating Achievements Since 1958. Your Vision, Expertly Engraved. Body: For over 60 years, Specialty Engraving Co. has been dedicated to crafting high-quality awards that honor excellence. Trust our experience to bring your recognition to life.
• •Headline: More Than an Award, It's a Mark of Distinction. Body: From corporate milestones to team victories, our custom engraving transforms premium materials into lasting symbols of achievement. Let us help you create an impression that endures.
• •Headline: The Perfect Recognition, Delivered with Precision and Care. Body: At Specialty Engraving Co., we understand the importance of every detail. Our commitment to quality craftsmanship and timely service ensures your awards are something to be proud of.
• •Headline: Your Partner in Recognition. From Grand Galas to Personal Milestones. Body: Whether you're honoring a top executive or celebrating a personal achievement, our extensive range and expert team are here to provide the perfect, personalized solution.
• •Headline: Experience the Specialty Engraving Difference: Quality, Service, and a Legacy of Excellence. Body: Join countless satisfied clients who trust Specialty Engraving Co. for all their award and recognition needs. We're dedicated to making your success shine.